JWT NZ Leads the Way in Nationwide Grocery Fuel Ad

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JWT NZ Leads the Way in Nationwide Grocery Fuel Discount Ad

Auckland, 30 October 2006 – JWT NZ today announced that it was delighted to have played a key part in a new nationwide television campaign to launch a grocery fuel discount programme by Progressive Enterprises Limited (Woolworths, Foodtown and Countdown supermarkets) in association with Shell and Gull New Zealand.

JWT NZ and Curious Films created the television commercials which started on all major channels (TVNZ, TV3, Prime, SKY) on Sunday 29 October.

Angus Hennah, JWT’s Creative Director, says that creating a commercial for one of New Zealand’s largest retailers that delivers a strong offer but still has a brand feel was very satisfying.

“Progressive’s grocery fuel discount programme is good news for all New Zealanders so we wanted to convey the message in a positive, fun, up-beat execution. The offer is very straightforward which allowed us to pack the ad with subtle nuances that reward the repeat viewer.”

“Curious Films created the seamless trolley effects in-camera so people can simply enjoy the ad and take onboard its message rather than focus on, How did they do that?”

“JWT NZ is driven by a commitment to create ideas for our clients that people want to spend time with – we think this campaign for Progressive’s grocery fuel discount programme embodies that,”says Hennah

Progressive’s general manager of marketing Richard Manaton says that it has been a pleasure working with JWT NZ to make the grocery fuel discount project come to life.

“Angus and the team at JWT have created a really effective way of letting people know about Progressive’s grocery fuel discount programme - it is an outstanding offer for the public of New Zealand and JWT have conveyed this positively with an element of fun to deliver a message people will enjoy and identify with,” says Manaton.

ENDS

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