Radio Live Ratings Continue To Climb

27 October 2006

Radio Live Ratings Continue To Climb

RadioLIVE continues to make steady gains in the latest radio survey results released today.

The station’s national audience increased by 17% to 121,900 with solid growth in both Auckland and Christchurch * .

RadioLIVE recorded gains in all its weekday programmes. Evening host Marcus Lush ** continues to be the network’s most popular presenter while the addition of Willie Jackson and John Tamihere to the line up in May has paid dividends for LIVE. The duo effectively doubled their share in the 12-3pm weekday time slot since the last survey round in April 2006. Michael Laws, Martin Devlin and James Coleman all achieved gains in their respective day parts. ***

“The radio station’s growth plan is on track and we are particularly delighted with the outstanding results in the South Island” said Mitch Harris, RadioLIVE General Manager. “We continue to attract an audience who are looking for a more contemporary talk program and this survey reflects our achievements as we work towards that goal.”

Research International National Survey 2/2006
*Cumulative Audience (000s), All 10+, Mon-Sun 12mn-12mn
**Station Share (%), All 10+, Mon-Fri 6pm-10pm
***Station Share (%), All 10+, Mon-Fri 9am-12md, 6am-9am, 3pm-6pm respectively

RADIO LIVE BACKGROUNDER

Radio Live is part of the RadioWorks group, a division of CanWest Media Limited which is an NZX listed company. The national news/talk network, launched in April 2005, targets the 35-55 demographic.
Radio Live is also the main news centre for the Radio Works group supplying hourly news bulletins to the other stations in the division including More FM, The Breeze, The Rock, The Edge and Radio Pacific.

Radio Live broadcasts on the following frequencies:

Mid-Northland 95.6FM
Whangarei 90.6 FM
Auckland 100.6FM / 702AM
Waikato 100.0FM
Bay of Plenty 96.1FM
Whakatane 92.1FM
Rotorua 91.9FM
Gisborne 94.8FM
Taupo 99.1FM
Hawkes Bay 97.5FM
Taranaki 89.2FM
Wanganui 96.0FM
Manawatu 93.8FM
Wairarapa 98.1FM
Wellington 98.7FM
Nelson 96.2FM
Westport 90.1FM
Christchurch 738AM
Timaru 89.9FM
Alexandra 95.9FM
Dunedin 96.6FM
Southland 94.0FM

More information:
Mitch Harris
Director of Programming
RADIO LIVE
(021) 919 099

27 October 2006

ENDS

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