Top NZ Real Estate Websites
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The top New Zealand websites for September from Nielsen//NetRatings' Market Intelligence service for the Real Estate
category.
As broadband* internet access spreads throughout New Zealand, more New Zealanders are using online tools to research
real estate. In a recent Real Estate Report released by Nielsen//NetRatings, 86% of respondents rated real estate
websites as the most useful media option for real estate research.
While property investors are more likely to consult traditional print media like metropolitan newspapers to research
property, first time buyers prefer real estate websites over print media according to the report. The report also showed
that buyers of property worth over $500,000 are more likely than average to research real estate online.
The top site in Market Intelligence for September in the real estate category was Trade Me Property
(trademe.co.nz/property) with 393,134 visitors; Trade Me has dominated the top spot in this category since September
last year. Visitors to Trade Me Property stayed on the site for an average of 17 min 17 sec, versus an average duration
for the real estate category of 10 min 45 sec. According to Market Intelligence, 15% of visitors who went to Trade Me
Property also visited The Real Estate Institute’s site, realestate.co.nz.
Second position for the month was held by qv.co.nz, owned by Quotable Values who are the official provider of council
rating values, formally known as government valuations, to local government. qv.co.nz had 169,993 visitors to the site
in September and visitors stayed on the site for an average of 5 min 34 sec. 43,686 visitors to Trade Me Property also
visited qv.co.nz, according to Market Intelligence.
* Broadband access is at 23% across New Zealand according to the Nielsen//NetRatings Netwatch Survey for Quarter 2,
2006.
ENDS