2006 Effie Awards Recognise Advertising Excellence

Media Release 12 October, 2006

2006 CAANZ Effie Awards Recognises Advertising Excellence

Judges awarded four Gold EFFIE’s this year, in recognition of the high level of quality work submitted for the 2006 CAANZ EFFIE awards, indicating that the industry continues to make a consistent effort in reaching new heights of excellence.

Presented annually by the Communication Agencies Association of New Zealand (CAANZ), the EFFIE’s are awarded in recognition of the year’s most effective advertising campaigns which have delivered superior results in meeting or surpassing the objectives they were designed to achieve.

Convener of judges, Brian Weaver, was impressed with the outstanding work submitted by agencies; in particular the work submitted by Saatchi & Saatchi for their work with Telecom New Zealand which won this year’s Best in Show.

“The Rubbish Film Festival was an outstanding entry in this year’s EFFIE’s and has justifiably won the Best in Show award. It demonstrated a brave move by Telecom New Zealand to take a critical look at what it wanted to achieve and endorse the radical approach suggested by the agency,” says Mr Weaver.

“Saatchi & Saatchi’s entry showed how out-of-the box thinking can deliver incredible results in a tough telecommunications environment. This well deserved win is indicative of a fantastic team delivering an outstanding result”.

Colenso BBDO was awarded the Agency Effectiveness award, which recognises the most significant contribution made by an agency to the success of its clients.

“Colenso BBDO has secured a number of EFFIE awards this year across its breadth of clients, clearly establishing its place as an agency with a great ability to build winning partnerships with its clients and delivering outstanding results-orientated advertising campaigns,” says Mr Weaver.

Goodman Fielder were awarded the Advertiser of the Year award for its work in launching the new MacKenzie High Country Bread – The “Bread in the Brown Paper Bag is Back”. Making the unusual move away from using television, Goodman Fielder focused instead on a compelling advertising and marketing package demonstrating clarity and strategic insight ensuring the success of the campaign.

The 2006 New Zealand EFFIE Awards were held in association with its major sponsor TVNZ and ANZA with support from Fairfax Media, AdMedia, ACP Media, TNS New Zealand, Nielsen Media Research, XtraMSN, jobmedia, The Radio Bureau, The Internet Bureau and National Business Review.

THE ‘BIG’ EFFIE AWARD WINNERS
Best in Show
Agency: Saatchi & Saatchi
Client: Telecom New Zealand
Entry Title: Rubbish Film Festival

Agency Effectiveness Award
Winner: Colenso BBDO

Advertiser of the Year
Winner: Goodman Fielder
Agency: Publicis Mojo

GOLD EFFIE AWARD WINNERS

Category: Charity/Not for Profit/Public Service
Agency: DDB NZ, WRC
Client: Child Cancer Foundation
Entry Title: Annual Appeal 2006 – Fight the Monster

Category: New Product or Service Introduction
Agency: Saatchi & Saatchi
Client: Telecom New Zealand
Entry Title: Rubbish Film Festival

Category: New Product or Service Introduction
Agency: Publicis Mojo
Client: Goodman Fielder
Entry Title: The Bread in the Brown Paper Bag is Back

Category: Small Budget
Agency: TBWA\WHYBIN, OMD
Client: Beiersdorf
Entry Title: NIVEA – Put Your Lips on the Line

For a full list of award winners, award winning case studies and images, please visit the CAANZ website - www.caanz.co.nz.

ENDS

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