MEDIA RELEASE
Friday 25 August 2006
SUNDAY STAR-TIMES RETAINS NATIONAL NUMBER ONE POSTION
Fairfax Media’s national Sunday titles, the Sunday Star Times and Sunday News, continue to hold the top two positions in
the competitive Sunday market.
The two titles are read by 842,000 New Zealanders in a typical weekend, based on all people 10yrs+.
The Sunday Star-Times continues to claim the title of the country’s highest read Sunday newspaper, with an average of
603,000 people 10yrs+ reading the publication on any given Sunday.
That represents nearly one in five adults turning to the Sunday Star-Times for their news, analysis of the news and
information on an average Sunday.
Fairfax Media’s Sunday News, the second highest read Sunday newspaper, posted a readership result of 416,000, 82,000
more readers aged 10yrs+ than its next Sunday rival.
As is the case with other mainstream media Auckland audience numbers have come under pressure. However, in combination
both Fairfax Sunday newspapers now reach 268,000 or 25.6% of the Auckland market, whilst retaining its number 1 national
position in the Sundays market.
Sandra King, Fairfax Media Group Sales & Marketing Manager says “Given the growth of online and electronic news alternatives, these readership levels show that
the Sunday newspapers continue to be an important part of the more leisurely, informal Sunday lifestyle.”
ENDS
Sources:
Nielsen Media Research National Readership Survey Jul05-Jun06
Nielsen Media Research National Readership Survey Jul04-Jun05