Auto Trader and Suzuki Rev Up On-Line Motoring Market
Trader Group and Suzuki New Zealand have formed an on-line marketing partnership. Trader Group will power the used
search functions on Suzuki’s corporate website. This will allow dealer’s stock to appear not only on their site and the
Suzuki site but also on either autotrader.co.nz or motorcycletrader.co.nz.
This solution presents an extremely powerful tool for Suzuki. Over 135,000 visitors a month use autotrader.co.nz and
motorcycletrader.co.nz. These two sites have over 50,000 vehicles – New Zealand’s largest number of vehicles on-line.
“Suzuki NZ has responded to requests from customers to have a search facility added to our corporate website for used
motor vehicle and motorcycle product available from our dealer networks” says Tom Peck General Manager of Marketing
Suzuki New Zealand.
Peck goes on to comment that the service provided by Trader Group works not only for them but also for their dealer
network and most importantly for their customers.
Trader Group will be providing the technical know how in terms of linking the two systems together. With field
representatives through out the country able to service the dealers, listings will always be up to date.
“We are adding another dimension to Suzuki’s marketing mix by offering them an on-line one stop solution”, says Trader
Group General Manager Lee Williams. “Both autotrader.co.nz and motorcycletrader.co.nz offer multiple photos and full
text descriptions, plus we are looking at other multi-media avenues for the future”.
ENDS