AIM Proximity expands roles of Managing Directors,
Mike Cunnington and Darryn Melrose, following departure of CEO
AIM Proximity founder and Executive Chairman Bill Gianotti to work alongside Managing Directors
AUCKLAND, 10 February 2006 – AIM Proximity, New Zealand’s leading direct and interactive marketing agency, today
announced that Auckland and Wellington Managing Directors, Mike Cunnington and Darryn Melrose, will assume greater
leadership roles following the resignation of CEO Sharon Henderson. CEO responsibilities will be shared by the Managing
Directors working alongside AIM Proximity founder and Executive Chairman Bill Gianotti. At this stage there are no plans
to look for an immediate replacement in the CEO role.
According to Bill Gianotti, “Sharon has done an outstanding job leading a world class team which delivers some of the
best marketing campaigns carried out anywhere in the world. The key to AIM Proximity’s consistent success over more than
a decade is the breadth and depth of talent within our Auckland and Wellington operations. These teams have attracted
international accolades at the Caples and ECHO Awards in North America, and secured AIM Proximity’s position as one of
the top 5 global agencies according to the UK based Won Report.”
“While I am sad to see Sharon go and wish her the very best, I will continue to work closely with both Mike Cunnington
and Darryn Melrose who have significantly grown their respective businesses, winning a number of major new accounts.
Both Managing Directors are more than able to step up to the plate and share the increased responsibilities that come
with driving the strategic direction of the agency,” said Mr Gianotti.
Mike Cunnington became Managing Director of AIM Proximity Auckland in 2003, following senior positions with Proximity
London. Since his arrival at AIM Proximity, Mr Cunnington has led the rapid development of the agency’s interactive and
digital services.
Darryn Melrose was appointed Managing Director of AIM Proximity Wellington in 2003. Formerly head of marketing at BNZ
Credit Cards, Mr Melrose launched the highly successful Global Plus Card in 1996 and, more recently, he was head of
non-financial services at Lloyds TSB in London.
AIM Proximity is part of the Australasian based Clemenger Communications group of companies and is a member of the
Proximity Worldwide network, the most highly awarded network of agencies.
ENDS