Are BNZ staff expected to sell debt at the beach
27th December 2005
For immediate release
Are BNZ staff expected to sell debt at the beach or Christmas Dinner?
As most people are enjoying the summer sun, BNZ staff are being ‘encouraged’ by their employer to sell debt products to family and friends during their holiday break.
A memo to staff from BNZ management states “It is important that we keep up and maintain our sales and service focus right through the holiday season to ensure a successful 2006 for the Bank. It does not matter where you are over the holiday period..... at work or on the beach .... there will be numerous opportunities to provide financial solutions to family and friends by referring them to Bank of New Zealand.”
This memo was followed by a sheet teaching staff how to use life event clues for “social prospecting”. This memo is attached.
“This shows an absolute lack of respect for staff, who desperately need a well deserved break from the pressure to sell and who deserve to get that break – at least while they are on holiday” said Karen Skinner Campaign Director for the Finance Sector Union. “The bank’s obsession with selling has hit an all time high”
“I think we can all imagine how this went down with staff” concluded Ms Skinner.
Social Prospecting – Christmas 2005
‘Promoting Bank of New Zealand as a leading financial institution, trusted and renowned for getting it right’
Key points of Social Prospecting Key Products –
Features & benefits
Key differentiators for Bank of New
Zealand
• Christmas is a time for friends and family to
catch-up
• It is a time to reflect on the year
• To
openly share dreams for the year ahead
• Your friends and
family respect you
• They appreciate you supporting
their goals with sound advise Our Unbeatable Home Loan
Promise
• Changes from campaign to campaign
• But the
focus, to date, has been on price i.e. interest
rate
• Read Homepage for daily update
Classic Home Loan
Key Features
• Lower interest rates – no optional
extras
• Run as a campaign to promote sharp rates from
time to time e.g. ‘Unbeatable’.
• No 5% lump sum
repayment allowed on fixed rate loans
Key
Benefits
• One of the lowest home loan interest rates in
the market amongst main banks
• Pay less interest over
the life of the loan
Tailored Home Loans
Key Features
• Repayments increase automatically by a factor
determined by the difference between the customer interest
rate and the RIB
• Increases occur annually on the
anniversary of the loan
Key Benefits
• Loan is repaid
faster i.e. term of the loan reduces quicker
• Pay less
interest over the life of the loan
GlobalPlus Home Loan
Key Feature
• Receives Air NZ Airpoints Dolloars on
the outstanding balance of the loan.
Key
Benefit
• Recognises customer loyalty by providing reward
points that can be exchanged for free
flights
Premcare
Key Features
• 24 Hour 0800 Claims
line
• Death, Accident & Illness cover at no additional
charge
• 24 Hour Emergency Breakdown Service with MV
Supreme cover
• Fly Buys points
Key Benefits
• $10,000 accidental death payout
• Premiums
paid up to 2 years due to accident or
illness
• Competitive premium discounts
• BNZ #1
market share in Business Banking
• Accessibility across
all channels – service 24/7
• Range of experts to service
and understand your needs –
Business Bankers, Micro
Managers, Banking Advisers,
Package Managers,
Personal Managers
• Most advanced ATM network with the
largest number of
strategically placed machines
across the country
• The only bank with a Tailored Home
Loan proposition
• Market research – voice of the
customer – drives business
decisions, campaigns and
initiatives
• Unbeatable promise
• Principal sponsor
of Commonwealth Games Melbourne 2006
Kiwi Recovery
programme, Katherine Mansfield Awards
Life event clues for
social prospecting
Life events that provide social
prospecting opportunity
Child attending University – (campus pack, student card, credit card, insurance)
Purchase of new car or boat – (personal loan, top-ups, insurance)
Purchase of investment property – (home loan, insurance)
Purchase of new home – (home loan, top ups, house & contents, life insurance)
Alterations to existing property – (home loan, top-ups, house & content, life insurance)
Bonus payments (win-falls) – (term deposit, managed funds, future lifestyle plans)
Investments coming off ¬– (term deposits, managed funds, future lifestyle plans)
Overseas holiday – (personal loans, credit card, foreign exchange, travel insurance, house and contents insurance, life insurance)
Transient cashflow due to Christmas – (personal loan, credit card, overdraft facility)
Purchasing a business – (Business first products,
Why
choose Bank of New Zealand
- We own the relationship with
our customers – our no broker policy sees us negotiate
directly with our customers
- We are empowered to make
sound business decisions and we have access to powerful
tools that help us demonstrate savings to our customers
(competitor comparison calculator)
- We really are a 24
hour bank – we make it easy for you to contact us through
your channel of choice at any time
- Our commitment to
achieving a great customer experience is supported by our
Award winning customer contact centres and our Branch
network who have achieved best in Branch performance for the
past 2 years
- Our Unbeatable campaigns set the pace in
the market – we are innovative in our products and services
to achieve our Bank Smarter promise
- Our community focus
sees us serving the Commonwealth Games athletes and
supporting the Kiwi recovery programme
- We have been a
part of New Zealands heritage since 1861 – we make decisions
at a regional level based on the voice of the
customer.
ENDS