Friday 21 October 2005
Daniel Cook has been appointed marketing services manager for Mitsubishi Motors New Zealand Ltd. He has held a number of
positions with the company, most recently as advertising manager. A graduate of Victoria University, he holds a BCA
(Hons) specialising in marketing and management.
Among his specialist interests has been the development of research methodologies for on-line testing of advertising
concepts, allowing economical sampling of ideas by marketplace test panels prior to development into full campaigns.
Mike Davidson has been appointed fleet sales manager for Mitsubishi Motors central and southern regions handling major
account business. A sales and marketing professional, he has held positions in vehicle marketing, fleet management and
leasing organisations and was also marketing manager for the Ed Hillary Outdoor Pursuits Centre.