Auckland Property Set To Knock iPod

Tuesday 4 October 2005

For Immediate Release

Auckland Property Set To Knock iPod

Auckland rental property is set to knock iPod from its top spot as New Zealand’s most searched for item according to the latest figures from Trade Me.

The gap between the top two search items narrowed from 5000 to 3000 searches, making Apple’s fiendishly popular player more vulnerable. Property searches have surged since the launch of Trade Me Property two months ago.

The fastest mover of the last month is Play Station Portable (PSP) rocketed up from 18th to 4th place with 26,634 searches, making it September’s biggest mover. Not bad given it was only launched locally in August.

Heralding the return of spring, sunglasses and sports motorcycles have both entered the top 20. Playboy Clothing still ranks as the top fashion label, despite slipping to 5th place, while Roxy holds steady at number 6.

The full list of the top 20 search items for September is listed below.

The latest Neilsen//NetRatings figures show Trade Me had over 2 million unique NZ visitors in September. It has over 1.2 million New Zealand members and more than 500,000 listings.

ENDS

Consumer Item Sept Ranking (Aug in brackets) Searches In Sept
iPod 1 (1) 38992
Auckland Rental Property 2 (2) 36329
Runescape 3 (3) 29240
Play Station Portable 4 (18) 26634
Playboy Clothing 5 (4) 23602
Roxy 6 (6) 23431
Karen Walker 7 (5) 21306
Tupperware 8 (10) 19114
Rx7 9 (7) 17543
Evo 10 (8) 17308
Mp3 Players 11 (9) 16859
Louis Vuitton 12 (16) 16561
Sports Motorcycle 13 (New) 15930
Toyota 14 (12) 15106
Sunglasses 15 (New) 14086
Ute 16 (13) 13990
Tools 17 (11) 13519
BMW 18 (14) 13280
Gucci 19 (19) 13213
Ford 20 (15) 12712

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