MEDIA RELEASE
7 September 2005
Case Studies Provide Real-Life Examples To Help Business
A new book using real-life case studies should help New Zealand businesses facing critical challenges such as growth,
innovation, leadership and governance, says the editor, Associate Professor Marie Wilson of The University of Auckland
Business School.
Case in Point collates the best 19 cases from the inaugural "International Conference on Case Study Teaching and
Learning", hosted by the Business School last week, and intended to become a biennial event.
About half the case studies presented at the conference and included in the book are the work of Business School staff.
Contributors from other New Zealand and Australian tertiary institutions flesh out the book, while international
universities including Harvard and London were also represented at the conference.
Keynote speakers included renowned case writer and organisational expert Professor Christopher Bartlett, Thomas D.
Casserly Professor of Business Administration at Harvard Business School.
While many of the book's cases present the strategic and industry challenges you'd expect from business cases, Associate
Professor Wilson says there are a number of surprises.
"We've tried to present a rich mix of types and topics of business cases, from issues of cultural change and the
management of people, to the impact of indigenous peoples in the Pacific context. A lot of the cases are of small
businesses, which reflects the average size of South Pacific businesses."
Organisations covered include NZ Post, Red Eagle, Auckland-based ABE'S Real Bagels of Chicago, Pacific Aerospace
Corporation, Montana Wines and the New Zealand wine industry, sportsgear manufacturer OBO, furniture maker Criterion
Manufacturing, Telecom, Marshal Software and Whale Watch Kaikoura.
"Although there's a strong strategic orientation, the cases address operations, human resources, cultural change,
sustainability and internationalisation," says Associate Professor Wilson.
"We've organised them into four management challenges - change, growth, innovation and strategic choice - although they
have more in common than just these."
Some present a manager's dilemma or decision-making requirements and ask the learner to "step into their shoes". Others
present the actions of the organisation at a particular point in time, and their results, to be used in teaching for
reflection and analysis of alternatives.
Each of the cases is followed by key questions for students, as well as contact details of the author, to help encourage
ongoing discussion and use of the cases as teaching tools.
ENDS