Television advertising growth strong at 6.8%

26 July 2005

Television advertising growth strong at 6.8%

Television advertising revenue increased by 6.8 per cent ($19.035 million) to $299.377 million for the six months to 30 June 2005 compared to $280.342 million for the same period in 2004.

The NZTBC's Executive Director, Bruce Wallace said, "The strength in revenue growth is positive for the television business and supports the view of many economic commentators of a gradually slowing economy. it is no surprise that the spending trend has moderated on television however the industry remains confident about future positive growth.

Nielsen Media Research reported major category growth in 2005 over 2004 in pharmaceuticals/health, government departments, telecommunications, investment, finance and banking with significant increases from toiletries, cosmetics and home improvements.

Wallace said that television companies continued to report strong forward bookings in support of strong programme schedules across the industry and the traditional viewing strength in the second half of the year.

The returns are from CanWest TVWorks (3/C4), Prime Television New Zealand, Television New Zealand (TVOne/TV2) and SKY Network Television.

The NZTBC has decided to release the television advertising revenue returns to the market every six months from this announcement.

ENDS

© Scoop Media