Proximity iD appoints NZ's top data analyst,

Proximity iD appoints NZ's top data analyst, Mark Wilson, to Analytics Director

Auckland, 20 July 2005 - Proximity iD, the award-winning database services division of New Zealand's leading direct and interactive marketing agency, AIM Proximity, has appointed Mark Wilson to the position of Analytics Director. Mr Wilson has extensive managerial experience in the database analysis field, most recently as Telecom New Zealand's Customer Development Manager - Mobile, a role where he was responsible for developing and managing the company's mobile customer contact strategy. At Proximity iD, Mr Wilson will work across all the agency's clients using insights from database analysis to devise effective marketing strategies aimed at growing their businesses.

"Mark Wilson is New Zealand's top data analytics expert," says Geoff Cooper, Managing Director of Proximity iD. "Adding Mark to our team will further enhance our ability to deliver top marketing solutions and outstanding results to clients."

Mr Wilson says he was drawn to Proximity iD by the chance to work with industry leaders such as Geoff Cooper and General Manager, Angela Day. "They have won a huge number of awards for their work and I know Geoff and Angela will teach me a great deal," he says.

"Having spent the past nine years in the banking and telco sectors, I'm excited to be moving to an environment focused also on the retail sector. Proximity iD has used its core data analytics strength to conduct fascinating work with loyalty schemes - an area I'm keen to get my teeth into," says Mr Wilson.

Proximity iD has won multiple awards for the insights into marketing strategy it has gained through the analysis of clients' database information, including the Supreme Nexus Award at this year's NZ Direct Marketing Awards. By using analytics to understand customer behaviour and preferences, Proximity iD has increased revenue and stimulated sales and cross-sells for an impressive client base which includes the likes of Progressive Enterprises and its popular and highly successful One Card.

About Proximity iD and AIM Proximity

Proximity iD is the database services division of AIM Proximity, New Zealand's largest direct and interactive marketing agency. Combining proven direct marketing leadership with award winning database and new interactive media, AIM Proximity offers a complete range of solutions to bring brands closer to customers.

AIM Proximity has won numerous national and international awards in the last decade, winning three medals at the prestigious John Caples International Awards in New York this year and ranking in the top five best DM agencies in the world in the 2004 Won Report.

AIM Proximity joined the worldwide Proximity group of companies in 2000. Proximity is a new generation Customer Relationship Management (CRM) network which marries direct marketing with database, CRM and interactive media to create and nurture brand relationships. Created for the new media environment, Proximity eclipses traditional direct marketing by fusing together all of these principles.

More information on AIM Proximity and the Proximity network is available at www.aimproximity.co.nz.

ENDS

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