AIM Proximity Welcomes Back Tim Mooney

AIM Proximity Welcomes Back Award-Winning Group Account Director, Tim Mooney

Wellington, 12 July 2005 – AIM Proximity, New Zealand's leading direct and interactive marketing agency, today announced the appointment of Tim Mooney as Group Account Director. Mr Mooney will be based in Auckland where he will run the Telecom New Zealand, Telecom Mobile and Xtra accounts for the agency’s Wellington office.

Darryn Melrose, Managing Director of AIM Proximity - Wellington, says Mr Mooney’s appointment marked a welcome return to the fold. He was Client Services Director for the agency from January 2000 to August 2002. “Tim is a highly talented direct marketer with an impressive track record who returns to us with fresh overseas experience,” says Mr Melrose. “During his last stint with AIM Proximity he grew clients’ direct marketing spend significantly and won an impressive clutch of awards. We’re expecting more of the same magic in his new role.”

Mr Mooney returns to AIM Proximity from Brisbane where he was Communications Director for Euro RSCG Worldwide in Australia.

Tim Mooney says he was attracted back to AIM Proximity by the opportunity to rejoin a highly effective team and work in the dynamic and challenging realm of telecommunications. “AIM Proximity is an extremely good business – the best in its class even by global standards,” he says. “The creative talent within the company is brilliant and the team is passionate about using direct marketing to find new, effective ways for consumers to interact with a brand. It’s also a fascinating time to be involved with Telecom. The advent of 3G technology has brought exciting new technology to market and with it comes the opportunity to engage customers on a whole new level.”

About AIM Proximity
Established in 1988, AIM Proximity is New Zealand’s largest direct and interactive marketing agency, with more than 100 personnel working from offices in Auckland and Wellington. Combining proven direct marketing leadership with award winning database and new interactive media, AIM Proximity offers a complete range of solutions to bring brands closer to customers.

AIM Proximity has won numerous national and international awards in the last decade, winning three medals at the prestigious John Caples International Awards in New York this year and ranking in the top five best DM agencies in the world in the 2004 Won Report.

AIM Proximity joined the worldwide Proximity group of companies in 2000. Proximity is a new generation Customer Relationship Management (CRM) network which marries direct marketing with database, CRM and interactive media to create and nurture brand relationships. Created for the new media environment, Proximity eclipses traditional direct marketing by fusing together all of these principles.

More information on AIM Proximity and the Proximity network is available at www.aimproximity.co.nz.

ENDS

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