Tuesday, 19 April 2005
Advertising Revenue exceeds 2 Billion Dollars in 2004
For the first time the New Zealand advertising industry turnover has exceeded 2 billion dollars. In a summary released
today the Advertising Standards Authority reported that the total advertising revenue was 2.075 billion dollars for the
12 months ending 31 December 2004.
This is a percentage increase of 11.7% on the 2003 total of 1.857 billion dollars.
The turnover includes data from newspapers, television, radio, magazines, outdoor, cinema, addressed and unaddressed
mail and online.
The Advertising Standards Authority collects and publishes the annual turnover statistics on behalf of the advertising
industry.
The members of the ASA are: Association of New Zealand Advertisers, Communication Agencies Association of New Zealand,
Letterbox Marketing Association, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New
Zealand (Inc), New Zealand Cinema Advertising Council, New Zealand Community Newspapers Association, New Zealand
Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters’ Council, Online Publishers’ Group,
Outdoor Advertising Association of New Zealand, Pay TV Group and Radio Broadcasters’ Association (Inc).
(The full summary table is at www.asa.co.nz)
ENDS