DB Breweries On The Lookout For Beer Memorabilia

10 February 2005

Get out your old beer gear - DB Breweries is celebrating its 75th birthday by searching for the country's largest collection of DB beer merchandise.

From old DB beer bottles and brewing equipment, to the latest in merchandise, DB is looking for the single largest collection of DB "memorabeerlia" in New Zealand. Each piece of the collection must be linked to a DB product or brand, or connected with one of DB's four breweries (Waitemata Brewery, Tui Brewery, Monteith's Brewing Company and Mainland Brewery).

Georgina Hammond, Communications Manager, DB Breweries, says the competition provides a fun way for beer memorabilia enthusiasts to share their collections with others and encourages everyone, including pub and bar owners, to send in photos of their DB treasures.

"New Zealand has a wonderful brewing heritage and we want to celebrate this history along with DB Breweries' 75th anniversary," says Ms Hammond. "There's sure to be some incredibly iconic pieces of DB memorabilia that surface from the regions, especially considering the history of New Zealand's older pubs and bars."

The "Great DB Memorabeerlia Search" is being run nationwide until 30 April 2005. Eleven regional winners from across New Zealand will be selected in May, and from those winners an overall national winner will be chosen for the large prize - $500 worth of DB merchandise, and two tour passes to a local DB brewery for a personalised tour. Each of the regional winners will receive $200 worth of DB merchandise.

To encourage enthusiasts with smaller, unique collections to enter, DB will also award prizes for the oldest piece of memorabilia entered in the competition, and the most unusual.

Entrants must send in a photo of their DB "memorabeerlia" collection with their DOB, signature, and a full description and approximate age of the memorabilia to the "Great DB Memorabeerlia Search", PO Box 37 116, Parnell, Auckland, before 30 April 2005. Photos may be black-and-white or colour, but must be on photographic paper. Further information and competition terms and conditions are available at www.db.co.nz.

ENDS

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