Kim Crawford Selected In World’s Top 100 Wines
Kim Crawford Marlborough Sauvignon Blanc 2004 has been selected by Wine Spectator Magazine in it’s Top 100 Wines of the
World for 2004.
Published monthly, with US circulation exceeding 323,000, Wine Spectator is the most influential publication in the US
wine market. Once a year the magazine, picks the 100 best wines in the world from all the wine it has rated for that
year. This year Kim Crawford has made the cut and is the only NZ wine selected.
“Being in the Top 100 Wines of the World is a great boost for us in the US. We are well established as a premium wine
brand and this Top 100 selection, as the latest of a number of accolades from Wine Spectator is valuable reinforcement
for our premium position for our wine and for NZ wine in general.” Says Erica Crawford, Co-founder and Principal of Kim
Crawford Wines
Ellen Gordon CEO of the NZ US Business Council believes that “Wine Spectator is the US magazine, and it is hard if not
impossible to overstate the consumer and business impact of such a glowing endorsement from Wine Spectator which holds
unrivalled influence over the US wine buyer. Picking Kim Crawford’s 2004 Marlborough Savvy just proves they still know a
great wine when they see one too."
Wine Spectator has consistently rated Kim Crawford Crawford Marlborough Sauvignon Blanc, giving the wine 90 plus out of
100 for three consecutive years now.
A boost that Erica Crawford means even small NZ producer can compete with major multinationals in the competitive and
profitable US market. "You can spend a fortune on marketing or you can be rated highly by wine spectator if you want to
sell your wine and build a loved brand. It seems that as long as we keep producing consistent quality, we’ll keep
receiving commendations and this critical to consumer endorsement from leading American media."
For comment please contact: Erica Crawford Mob 021 386 140 For full text from the article and pics please call Rebekah
at Kim Crawford Wines 529 0804
Note for editors Wine Spectator Circulation 323,605 national US distribution. Wine Spectator Insider Top 100 wines for
2004 will be included in the December 31 Issue available now in the USA and in NZ from mid January.