Let Your Brands 2004 Corporate Social Responsibility Be Heard
Corporate social responsibility has only just been born; it hasn't even reached a major boom yet. When it does, is your
brand prepared for this new 'measurement' of business? Statistics prove that CSR profiling increases sales, customer
dedication and brand recognition. Whatever dollar value you invest in it you will see it come back ten-fold. Forget
billboards and television ads for a minute - are you investing money where it actually directly affects your consumers?
CSR is the future role of business.
Niche Forecasting (New Zealand’s Corporate Social Responsibility Specialist) is publishing a ‘New Zealand CSR 2004
Report’. This is your brands chance to have your efforts seen amongst other New Zealand brands and make sure everyone is
aware of the initiatives you are doing and have done in 2004. Also what is your brands purpose in 2005 and/or its new
year’s resolution? What’s your brand next big ‘WOW’? Share as much or as little info as you like (but as a guideline,
try not to exceed 250 words).
As CSR is a growing area in New Zealand, the Niche Forecasting report allows corporations and consumers to review each
brands effort from one collective report. The average consumer or executive wants a summary of CSR initiatives not a 40
page report from every individual brand. This report is great for your brand if you did CSR but didn’t publish your own
report.
If your brand chooses not to submit any information about your CSR efforts this year, Niche Forecasting will research
and publish available info on your CSR so to control your own content in this report (which will be widely distributed)
by responding with your brands own comments. Please send your brands 2004 CSR story by fax, email or post to the contact
details below by January 30th 2005. To learn more about Niche Forecasting visit www.nicheforecasting.co.nz Tick here to
receive your free email copy when the ‘New Zealand CSR 2004 Report’ is published. Make an impact, Allison Toner –
Corporate Niche Designer of Niche Forecasting