FROM KEVIN ROBERTS
CEO WORLDWIDE, SAATCHI & SAATCHI, IDEAS COMPANY
To members@saatchikevin.com community worldwide
Hola, Ni Hao. Zdravstvuite, Al Salaam a' alaykum, Kia Ora!
10 fast tracks to success:
1. Think with your heart.
2. Look beyond brands.
3. Dance with Einstein.
4. Start a family.
5. Head to the Edge.
6. Act Local, Go Global.
7. Unleash Paradox.
8. Read Shakespeare.
9. Be an Inspirational Player.
10.Make the World a Better Place.
This is the recipe I gave to 350 MBA students at one of America's best business school last month - the Tuck School of
Business at Dartmouth. The students loved Mystery, Sensuality and Intimacy - three vital consumer connection points that
terrify most B-Schools. Check out Emotion in Motion at http://www.saatchikevin.com/talkingit/tuck04.html
There's been a burst of speeches in the US, as Saatchi & Saatchi drives emotion-led ideas deeper into the market. In September I was in Colorado talking OnScreen-Online-InStore
to the Grocery Manufacturers of America. October's keynote was in Florida. I offered the Association of National
Advertisers (marketing bosses of America's top companies) a long view on the power of brands that people love. Loyalty
Beyond Reason is at http://www.saatchikevin.com/talkingit/gma.html. Irresistible is at http://www.saatchikevin.com/talkingit/ana.html.
The Lovemarks book launch tour rock and rolls on. In October we launched in India - an exotic party, with Bollywood
supernova Shah Rukh Khan sharing his passion for Lovemarks. The French edition was launched early last month at the
stunning Palais de Tokyo http://www.palaisdetokyo.com. Last week was Brazil. This week it's Budapest Hungary.
For a sideways view on contemporary marketing, see the recent PBS Frontline documentary 'The Persuaders'. We took the
Lovemarks idea into a lively debate on future culture. You can read the interviews, view the entire show online, or
share your own thoughts. http://www.pbs.org/wgbh/pages/frontline/shows/persuaders
Sustainable enterprise is a personal passion. Professorships in New Zealand and Ireland are building the social,
ecological, cultural and economic dimensions of sustainability. Check out the new 'Sustaining It' menu on the site for
some fresh angles on fast inclusive actions. http://www.saatchikevin.com/sustainingit/index.html
Upfront in Sustaining It there's October's article on the Age of Inclusion (the transformative power of women in
business) published in a monthly column I write for Italy's premier current affairs magazine, L'espresso. http://www.saatchikevin.com/sustainingit/lespresso.html.
November's L'espresso article - also on the site - is on the mainstreaming of design. (If design is close to your heart,
visit http://www.lovemarks.com/community/index.php to hear what management maven Tom Peters and I will explore - on December 14, from London - on how design and emotion
will shape the future.)
Wherever you are in the world, keep one eye on the road ahead. And have fun!!
KR
kevin@saatchikevin.com