7 July 2004
Sunday Magazine Proves A Winner
In the month since its launch, Sunday, the glossy magazine inserted in the Sunday Star-Times is proving to be very
popular with both readers and advertisers alike.
Early indications of launch figures show a 9.5% increase in circulation, while demand for advertising space far
outweighs supply.
Sunday Star-Times editor, Cate Brett said these early results indicate that readers around the country have given Sunday
the thumbs up.
“Research told us that our readers are time poor six days of the week and so on Sunday, their day for relaxation, they
expect more from their newspaper. Sunday not only delivers an extended weekend read, but is a magazine our readers are
dipping into seven days of the week.”
The collaboration between the team at Sunday Star-Times and Fairfax Magazines has produced a winning formula – a ‘real’
magazine produced by those responsible for titles such as Cuisine and NZ House & Garden, delivered with the journalistic credibility that has come to be expected of the award-winning Sunday
Star-Times.
It is this quality content combined with high national penetration that make Sunday a valuable avenue for advertisers
said Fairfax Magazines general manager, Amanda Murphy.
“In the month since Sunday launched we have been inundated with commendations on the magazine to the point where
advertising demand is much greater than space available,” said Ms Murphy. “We want to give our readers a good read, and
a high advertising to editorial content ratio is not the way to do this.”
Sunday is produced by the Fairfax Magazines division and has award winning journalist Lauren Quaintance (assistant
editor of the Sunday Star-Times), at its helm as editor.
ENDS