Scoop has an Ethical Paywall
Licence needed for work use Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

BP Welcomes Commerce Commission Decision

BP Welcomes Commerce Commission Decision

BP has taken action in light of the Commerce Commission’s concerns relating to three of its ‘Man on The Street’ advertisements. BP accepts that all advertising needs to comply with the Fair Trading Act and not mislead consumers in any manner.

At the first point of contact from the Commission BP voluntarily removed the ads in questions until the matter was resolved.

In BP’s response to the Commission, BP voluntarily offered to make minor changes to the ads to remove any chance of misunderstanding. These changes have now been made. The ads now clearly state that Ultimate is available at selected sites in the North Island and Low Sulphur Diesel is available only in the Christchurch region.

BP at no time intended to cause any confusion. The advertising campaign has been well received by the public and we are confident that it provides a strong platform for further communication about BP’s environmental initiatives.

Advertisement - scroll to continue reading

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.