Commercial Radio Audience Measurement Survey

Nationwide Commercial Radio Audience Measurement Survey T2/2002

The second round of the 2002 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.

This is the first survey round that has used the 2001 Department of Statistics Census Data, which indicates that there are approximately 2,470,600 people aged ten years and over in the thirteen main centres used for the Commercial Radio Audience Measurement Survey. Of these 2,470,600 people, 88.4% of them listen to a commercial radio station at some time during the week. On average, each person aged ten years and over listens to commercial radio for 22 hours and 39 minutes each week, and tunes into an average of two radio stations during this time.

The survey, conducted over 6 weeks (8 weeks in Auckland) and sampling 18,861 people aged ten years and over has found that independent commercial radio stations continue to have the most listeners each week, with 795,100 different people tuning in. The network with the most listeners is the Newstalk ZB network with 475,300 different listeners each week, followed by the Classic Hits network with 459,600 listeners, LocalWorks stations (regional stations owned by The RadioWorks) with 377,200 listeners. The ZM Network has 422,300 different listeners each week, followed by the MoreFM network with 359,500 listeners. It should be noted that the MoreFM network comprises of five stations nation-wide, compared to the twelve to fourteen station coverage of the larger networks.

The network with the highest share of commercial radio listening in New Zealand is the Newstalk ZB network with a 12.5% share of the commercial radio listening market. The second placed network is the Classic Hits network with a 9.8% share of commercial radio listening, followed by the LocalWorks network with a 9.1% share, The Edge network with a 7.7% share and The Rock network with a 6.8% share of the nation-wide commercial radio listening market.

Breakfast results show the Newstalk ZB network continuing to hold the highest national share, with 16.7% of the commercial radio breakfast market, followed by the LocalWorks network who move up to second place with a 10.3% share. The Classic Hits network takes third place this round with a 9.9% share of the breakfast market. The MoreFM network holds a 7.4% share at breakfast, and at fifth-equal position is The Edge network and The Rock network each with a 6.6% share of the nation-wide commercial radio breakfast market.

As this is a survey of Commercial Radio Listening, National Radio and Concert FM are excluded from these results and as such are not included in the independent or 'other' stations mentioned in the results.

The margin of error on these results is ±0.7%

Further details of the survey and results for all subscribing commercial radio stations in each market in the Official Commercial Radio Audience Measurement Survey can be found at http:// http://www.radios.co.nz

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