Teradata Introduces Data Mining Accelerator Packages To Simplify Implementation, Shorten Startup, Get Results
Auckland, New Zealand -- Teradata, a division of NCR Corporation (NYSE: NCR), introduced Data Mining Accelerator
Packages designed to simplify data mining startup and enable businesses to get results in less time. The packages,
available in three configurations, are a combination of software and consulting services that enable businesses to
integrate data mining into day-to-day operations across the enterprise to better serve customers.
"The Teradata Data Mining Accelerator Packages allow us to take something that’s always been a complex, complicated
process and simplify it for our users,” said Julian Beavis, Teradata vice president for Australia and New Zealand. “The
Teradata Data Mining Accelerator Packages make it easy for business to understand and use data mining to achieve
tangible results, even if they’ve had no previous experience with data mining.”
"Our data mining consultants enable Teradata customers to recognise cross-selling and up-selling opportunities in their
business, while improving customer retention and prospect classification. With the kind of data analysis available as a
result of the new packages, businesses are better able to understand the needs of their customers and enhance internal
operations," said Beavis.
Businesses in many industries depend on Teradata data mining products and expertise to fully leverage the data in their
warehouses. A retailer uses data mining to increase the sales-response rate by personalising customer relationships on
the Web, in stores and through the catalog.
Teradata customers, such as a Midwest-based healthcare provider, identify high-risk patients and respond with
case-management programs that maintain the quality of care and manage risk. A South American telecommunications firm
anticipates and prevents the loss of high-value customers by identifying patterns that lead to customer attrition by
analysing phone usage, services purchased and service-quality ratings. An insurance company based in the U.S. relies on
the timelines of Teradata data mining to anticipate and quickly detect fraud and then take immediate action to minimise
Data mining technology enables business executives to advance from describing historical customer behavior to predicting
future behavior. These findings can be used to increase revenue, reduce expenses and identify business opportunities,
offering new competitive advantages.
The Teradata Data Mining Accelerator Packages include Teradata Warehouse Miner 3.1 data mining software and the
expertise of the Professional Services consulting team, and draws on the power of the Teradata® data warehouse. This
combination of resources enables the IT Department, data mining team and business users to work together to build data
mining competence regardless of the current level of proficiency.
The Teradata Data Mining Accelerator Packages come in three basic configurations:
Exploration Package -- Helps businesses that are unfamiliar with data mining to understand the application and
business value of predictive analysis.
Expansion Package -- Training program guides businesses to build data mining competency and make the business insights
easily accessible to business users.
Expert Package -- Assists businesses experienced with data mining to integrate data mining technology into the
enterprise data warehouse and solve specific problems.
About Teradata Division
Teradata, a division of NCR Corporation, offers powerful analytical solutions that help businesses drive growth.
Teradata solutions include the Teradata database, and analytical applications for customer relationship management,
operations and financial management, business performance management and e-business. To learn more about Teradata
Division and its solutions, go to http://www.Teradata.com.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in providing Relationship Technology solutions to customers worldwide in the
retail, financial, communications, manufacturing, travel and transportation, and insurance markets. NCR’s Relationship
Technology solutions include privacy-enabled Teradata warehouses and customer relationship management (CRM)
applications, store automation and automated teller machines (ATMs). The company’s business solutions are built on the
foundation of its long-established industry knowledge and consulting expertise, value-adding software, global customer
support services, a complete line of consumable and media products, and leading edge hardware technology. NCR employs
31,400 in more than 100 countries, and is a component stock of the Standard & Poor’s 500 Index. More information about NCR and its solutions may be found at www.ncr.com.
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NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.