New Zealanders Also Watching Local News Sites To Follow Tragedy - Nielsen//NetRatings
Auckland – 12 September 2001 – In the period immediately following the first attack on the New York World Trade Centre,
New Zealand web surfers flocked to local news sites to monitor New Zealand angles on the rapidly developing situation.
In just 12 hours New Zealand at-home audiences to xtramsn.co.nz were 69 percent higher than this site’s daily average
audience during the month of August, reports the world’s leading web audience measurement company Nielsen//NetRatings.
Traffic levels to nzherald.co.nz were 28 percent higher, stuff.co.nz 24 percent higher, and nzoom.com’s 14 percent
higher for the same period.
“Clearly kiwis were also watching for local angles and New Zealand’s reaction to today’s news,” said Brian Milnes,
Managing Director, Nielsen//NetRatings, Australasian operations.
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