Hitwise Appoints Paul Hashfield

Hitwise Appoints Paul Hashfield As Hitwise New Zealand Distributor

6 August 2001 AUCKLAND, Hitwise is pleased to announce it has just signed an exclusive New Zealand distribution agreement with Paul Hashfield.

Effective immediately, his company will be the New Zealand sales and marketing channel to provide marketers, web site owners and marketing agencies Hitwise real time competitive intelligence products.

Adrian Giles, founder of Hitwise said today, “We were very pleased with the initial launch of Hitwise to the New Zealand market and we are dedicated to ensure Hitwise has a permanent presence in New Zealand. It has now become essential for New Zealand marketers to be able to have a complete overview of the online competitive set and to see exactly what return their online activities are giving them. Paul understands more than anyone the value that the daily Hitwise ranking and Click Stream service will have in showing that return.”

Paul’s extensive career includes senior positions in publishing, broadcasting and media research and he is considered one of New Zealand’s online marketing pioneers. In the Internet space, Paul held the media sales manager position for Telecom XTRA, was the original founder of WebMasters Network and was one of the founders of Brave New World.

Hashfield commented, “this is a really good opportunity for me as I’ve always enjoyed helping organisations succeed in their marketing efforts, and Hitwise is the perfect service to give marketers the insights they need to develop effective strategies. I am really pleased to be associated with the most innovative provider of online competitive intelligence worldwide and am especially pleased with their dedication to the New Zealand market.”

ABOUT HITWISE

Hitwise is the leading online competitive intelligence service giving web strategists, agencies and financial analysts real-time insights on the online competitive environment. Hitwise uses ISP proxy log analysis to monitor the surfing habits of local Internet users, covering home, work and educational use. Because Hitwise monitors and reports on over 100,000 sites, and more people every day, it provides insights needed to make timely and effective business decisions.

Hitwise is headquartered in Melbourne, Australia and offers its service in
Australia, New Zealand, the United Kingdom and Hong Kong.

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