One.Tel Website Surges In Popularity

One.Tel Website Surges In Popularity As Competitors Scramble For Its Customers

12 June 2001 - The One.Tel website (www.onetel.com.au) has experienced a 90% increase in its share of traffic to the telecommunications category over the past two weeks as customers attempt to gauge their options in the wake of the company’s demise. Amongst its competitors, One.Tel is showing admirable life after death, trailing only the Telstra (www.telstra.com) and Optus (www.optus.com.au) websites, and ahead of Vodafone (www.vodafone.com.au) and Primus (www.primustel.com.au).

Hitwise Click Stream data provides a clue as to which provider One.Tel customers may turn to now. For the week ending 9 June 2.2% of traffic departing from the One.Tel website went to Optus. Telstra also received 2.2% of departing traffic. Primus and Vodafone feature in the list of the top 20 downstream competitive sites from (that is, those telecommunications sites visited immediately after www.onetel.com.au), receiving 0.4% and 0.1% of One.Tel’s downstream traffic respectively. One.Tel investors also appear to have been visiting the website, with 0.6% of departing traffic heading to the Australian Stock Exchange website (www.asx.com.au).

About Hitwise:
Hitwise is the leading online competitive intelligence service giving strategists, agencies, and analysts real-time insights into the online competitive environment.

Each day, Hitwise monitors more than 1 million Australians and reports on how they interact with over 100,000 sites. Because we monitor 35% of the active Internet population on a daily basis, only Hitwise can provide real-time competitive insights required to make timely and effective business decisions.

Used as a guide to the relative popularity ranking of a website, Hitwise provides information on how traffic is generated to a website, and provides an overview of the demographic profile of visitors to the site. It can also be used as a tool to track increases and decreases in the ranking of websites over time as a result of marketing campaigns. Hitwise is very useful as a guide to understanding traffic patterns to and from a site or competitive site.

Hitwise partners with Internet Service Providers (ISPs), whose networks capture the usage patterns of individuals, covering home, work and educational use. Hitwise’s methodology is audited by PricewaterhouseCoopers and abides by Federal Government privacy legislation.

Headquartered in Melbourne, Australia, Hitwise offers its service in Australia, New Zealand, Hong Kong and the United Kingdom. Hitwise will soon be launching its service in Korea, South Africa, Japan and Taiwan.

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