ACNielsen Wins Multi-Year TV Ratings Contract In Taiwan
Leadership Re-Affirmed By Strong Vote Of Confidence From Industry
Auckland, December 6, 2000: ACNielsen’s leadership in television audience measurement continues to go from strength to strength within the Asia Pacific region. The company announced today it has re-affirmed its position as the leading provider of ratings data in Taiwan, following the decision by the 4A’s Media Committee and Media Specialist to award ACNielsen the new TV ratings contract for a further five years.
ACNielsen is already the leader in international media measurement offering services in more than 40 countries, including 13 in Asia Pacific.
“We are delighted the industry has awarded ACNielsen the TV ratings service for another 5 years. It is a very significant endorsement of our ability to meet the needs of the TV and advertising industry in the fast developing digital age,” said ACNielsen Media International president, Steven Yung.
“This contract underlines the leadership of ACNielsen Media International in Taiwan, Asia Pacific and globally. For the past seven years we have been the currency in Taiwan, facilitating the professional buying and selling of commercial airtime in a rapidly growing TV advertising market.
We have also provided important insights for programming management of terrestrial and cable & satellite TV to drive the continued growth of the industry.”
“Throughout the eight-month process the industry committee has conducted the most comprehensive and exhaustive analysis of competitive options. The result represents a vote of confidence in our sampling skills, technological capability and the expertise of our people in delivering independent, accurate and reliable viewership information,” Yung said.
Jonathon Chen, chairman of the Media Specialist and the general manager of MindShare Communications, said, “The TV ratings evaluation committee formed by 4A and Media Specialist had invited all research companies interested in TV audience measurement to participate in the evaluation process. Following a thorough assessment on software, delivery systems and client services, we decided to recommend continuing the on-going partnership with ACNielsen.”
Minguay Yeh, chairman of 4A’s and managing director of O Advertising, said, ”The criteria of evaluation has been based on the common industry needs of 4A members. We believe ACNielsen is in the best position to deliver a quality TV ratings service. That will suit the 4A’s goal of a win-win situation for advertisers, media owners and advertising agencies.”
Managing director of ACNielsen Taiwan, Titan Wang, said media research was a core part of ACNielsen’s business in Taiwan. The company introduced peoplemeter technology into Taiwan, has a proud heritage now of providing TV audience measurement in Taiwan for the past seven years, and was looking forward to continuing to do so for many years to come.
Wang said the company was constantly seeking to expand its service scope and has only recently launched a radio audience measurement service. The next major move would be to introduce Nielsen//NetRatings, a global Internet measurement service, to Taiwan.
ACNielsen, with 1999 revenue of US$1.5 billion, is the world’s leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behaviour, and new and traditional media in more than 100 countries. Clients include leading consumer product manufacturers, retailers and service firms, media and entertainment companies and the Internet community.