Marketing Appointment Fore Brave New World
Brave New World Member Enhances Online Value Proposition And
Presence
AUCKLAND – 11 September, 2000 – Brave
New World, New Zealand’s largest online marketing solutions
company, has appointed David Hiatt as its new Online
Marketing Manager. In this role, David will drive the
promotion of Brave New World’s online business. He will
also build awareness of its associated brands, leading New
Zealand website directory AccessNZ
(http://www.accessnz.co.nz/) Internet audience measurement
service, Hitwise (http://www.hitwise.co.nz/) and online
advertising brokers WebMasters Network
(http://www.webmastersnetwork.co.nz/).
According to David, online marketing tools are providing more accountability in advertising campaigns than ever before. “Online marketing is about implementing targeted, measurable campaigns, which are delivered in real time and are accountable. A key benefit is the ability, based on up to date reports, to adapt creative pieces throughout the campaign to maximise results.
Prior to joining Brave New World, David was an Advertising Account Manager for Telstra Saturn Limited in Wellington.
David has also worked for Mayell Foods Limited and Mainfreight Limited, in various sales and marketing roles.
END
About Brave New World
Brave New World offers a blend of traditional and new
world communications for clients, leveraging the
opportunities of integrated digital channels through
next-generation communication tools. With a team of sixty,
Brave New World provides a complete solution of strategic,
creative, branding, data analysis and measurement
services.
Brave New World recently merged the talents of New Zealand’s largest online advertising company, WebMasters Network Limited and the leading design house Dave Clark Design Associates to form the new communications services company.
About Brave New World’s associated
brands
Access New Zealand
Access New Zealand
is the leading website directory in New Zealand. It is a
fully searchable directory listing over 14,000 New Zealand
organisations websites.
Access New Zealand was launched in 1996 and has experienced huge growth in both listings and also in site traffic. It now receives more than 30,000 unique visits every month.
Hitwise NZ
Hitwise
is an Internet audience measurement service, which ranks
other websites by popularity, makes graphic comparisons of
up to four sites, profiles domains, features IT news and
analysis.
For further information, please
contact:
David Hiatt, Brave New World, tel: +64 9 358
2448, mob: 021 664 198, email:
david.hiatt@bravenewworld.co.nz
Nimita Morarji, Botica
Conroy & Associates, tel: +64 9 303 3862, mob: 021 950058,
email: nimitam@bca.co.nz