Trade Me Targets Small Businesses
Trade Me (www.trademe.co.nz) – New Zealand’s largest person-to-person auction site – now allows small business to buy
advertising online. The new functionality allows smaller businesses to “get their feet wet” by buying smaller chunks of
banner advertising online within the Trade Me site.
Advertisers can logon and buy between 2,000 and 10,000 banner impressions, upload their banner, and pay online by credit
card. The process allows the purchaser to specify the targeting criteria, specifying which Trade Me categories to show
the banners within and how many times each user should see the banner.
“We generate over 3 million page views per month – so we have plenty of space to accommodate the smaller advertisers, as
well as larger campaigns.” Managing Director Sam Morgan says. “We think that by lowering the barriers to entry, and
allowing advertisers to define their own targeting criteria we will be able to increase our ad revenues.” Morgan says.
“We have a highly targeted offering – advertisers can buy 2000 banners that will only show to users within the DVD
category a maximum of 3 times – only during business hours. We expect this level of targeting to provide good
click-through rates for advertisers.”
Trade Me can be found at http://www.trademe.co.nz
About Trade Me Ltd Trade Me Ltd was founded in August 1999 and is part of eCentric Ltd, a Wellington-based e-commerce
development company (formerly AMR Software). Trade Me has over 18,000 registered traders and can be found at
http://www.trademe.co.nz.
Media contact: Sam Morgan Day: (04) 473 9258 Mob: (025) 735 673 Email: sam@trademe.co.nz Web: http://www.trademe.co.nz