State of the Online Nation study unveiled as Netsafety Week launches
Netsafe, Aotearoa’s online safety organisation, has released new research showing 68 percent of people believe the
internet is more dangerous than it was five years ago. It will be even more dangerous in 2026 according to 52 percent of
Although Aotearoa has a somewhat pessimistic outlook on the internet – many think there is a range of things that can be
done to make it safer, including education.
This is timely as Netsafe’s State of the Online Nation study is being released to coincide with the start of Netsafety Week. The country’s first-ever online safety week runs
from 26-30 July and is designed to Make Aotearoa Safer Online.
Hundreds of schools, businesses and agencies have joined together to create more positive experiences for everyone. They
have united to share the ways to make online spaces safe and reinforce where to get help if things don’t pan out.
“The internet has played a major part in keeping us connected over the past year, and that isn’t slowing down anytime
soon,” says Martin Cocker, Netsafe’s CEO.
“Netsafety Week is an opportunity to raise awareness about the safe and positive use of technology and to korero about
the role we can all play in creating a better internet in our community.”
This is important because the study found that 52 percent of respondents had experienced an online safety issue in the
past year. Of those who had, 23 percent were exposed to unwanted contact on social media, 11 percent were tracked using
technology without their consent, and 10 percent received and then passed on information they passed on that later
proved false. Seven percent were bullied or harassed.
More than 102,000 people (three percent) indicated they had intimate images or videos shared without their consent.
Parliament is currently considering the Harmful Digital Communications (Unauthorised Posting of Intimate Visual
Recording) Amendment Bill. Netsafe supports the proposed amendments because strengthening the law is critical to helping
people experiencing image-based sexual abuse.
On a brighter note, 71 percent of people think the internet and digital technologies have positively impacted them, and
most people support a range of measures to improve the overall safety of the internet and those accessing it.
Fifty-eight percent of respondents indicated that the country should have stronger laws against people who deliberately
spread false information.
Sixty-five percent want more public awareness campaigns about online safety, and 79 percent believe more information
should be shared with children at school.
A filter that blocks illegal content at a national level was supported by 60 percent of respondents, and 57 percent
backed a national strategy tackling online safety.
“There is a range of things that can be done at a national level that could achieve a difference to overall online
safety, but there are also actions that everyone can take today to have an immediate effect,” Cocker added.
He pointed to five online safety tips Netsafe wants to be spread during Netsafety Week: korero with whānau, be a good
digital citizen, swipe left on fake news, discuss sensitive topics and know your rights under the Harmful Digital
Netsafe also encourages people to access a plethora of free self-help resources, including the Staying Safe Online Guide, the seven-step Online Safety Parent Toolkit and the new Online Gaming Whānau Toolkit by visiting netsafe.org.nz.