Auckland Council, Auckland Transport and Auckland Unlimited have swung their support behind a Papatoetoe based social
enterprise company by purchasing cleaning products for their office kitchens and cafeterias.
Will is a charity dedicated to employing people with disabilities, particularly intellectual, and those with mental health
issues, who struggle to find permanent, fully paid employment elsewhere.
In 2019 Auckland Council became the first public sector body in the country to announce sustainable procurement targets
of 5%.
“The decision by Auckland Council and its CCOs to purchase from us represents the single largest commitment yet made by
any local or central government agency in New Zealand,” says Craig Burston, Will’s General Manager.
This follows the recent decision of two major supermarket chains to stock Will products and a raft of other major corporates to join the growing list of companies purchasing for social good.
Economic researchers BERL have estimated social enterprises contribute up to $1.8 billion in GDP annually, plus several
billion dollars more in social and environmental value.
Mayor Phil Goff is pleased that Auckland Council is supporting the social enterprise.
“Will provide employment and livelihoods to people who might otherwise be excluded from the labour market,” he says.
“This is an innovative approach to procuring necessary products for council that provides additional benefits to
society, as well as being ecologically sustainable.”
“More than 28,000 online customers and many more corporates are already using our products, but local and government
agencies have been slow to get behind the movement to buy from social enterprises like Will,” explains Craig Burston.
He is hopeful the leadership shown by Auckland Council might prompt other councils around New Zealand and central
government departments to support fast growing and innovative social enterprises like Will
Sustainability is a key component of the business. The eco range of products are stored in bottles made from 100 percent
recycled milk bottles which can be returned to the 70 Aon Insurance branch locations nationwide. They are then sent to a
network of disability organisations around the country to be washed and returned to Will for reuse. This closed loop recycling model is unique in New Zealand.
“It’s feels good to do business with an organisation that’s creating positive social and environmental outcomes for
Auckland,” says Robert Irvine, General Manager Corporate Support Services at Auckland Council.
“Will are changing our traditional view of procurement and challenging us to think differently about how we purchase product.
For us it’s no longer just about price it’s about social good,” he adds.
The purchase of products by Council organisations will result in more jobs being created as Will strive to employ 100 plus people nationally over the next three years in jobs paying minimum wage to those who might
otherwise have been unemployed and dependant on welfare benefits.