An exciting new partnership between Hamilton City Council and a local business will see Claudelands Arena renamed later
this year.
The 6000-seat venue will officially become Globox Arena in September.
The agreement means media company Globox hold the naming rights to Claudelands Arena for at least five years, with the
option to extend the arrangement for another five years in 2026.
Economic Development Committee Chair Councillor Ryan Hamilton said the commercial partnership aligns with Council’s
vision of shaping a fun city with lots to do.
“It’s fantastic news for Hamilton Kirikiriroa. While the arena remains completely Council-owned and managed, this
sponsorship will help us offset expenses, attract new events to our city, and enhance the event experience at H3
venues.”
The financial details of the agreement remain confidential, but the partnership is a win for both parties, Hamilton
said.
“Globox is a well-respected local business, which makes this a great fit for Council. It will be a fast and exciting
transition – in a few short months we’ll all be calling the venue Globox Arena.”
Globox Founder Allan Nicholson said the partnership between Globox and Claudelands is an opportunity for Globox to show
its continued support for Hamilton.
“With discussions in place prior to the COVID-19 lockdown, I am excited to see the partnership come to life,” said
Nicholson.
Globox is a cutting-edge Digital Out of Home (DOOH) media company. With national roll out plans in place, Globox digital
billboards will become familiar in cities and towns across New Zealand, creating a powerful Hamilton connection when
Kiwis visit Globox Arena.
Council’s General Manager of Venues, Tourism and Major Events Sean Murray said the arena’s marketing and promotional
material will change to feature the Globox brand over the next few months.
“This is a new and exciting opportunity for our team at H3. Big events are key to attracting visitors to Hamilton and
this partnership will keep us moving from strength to strength.”
Naming right deals are common in the events sector across Australasia, with FMG Stadium Waikato – the city’s
international rugby ground – already holding a naming rights sponsor. Council remains open to exploring naming rights
opportunities for Seddon Park, if an organisation’s values and aspirations for the city align.