New Zealand Media and Entertainment (NZME) has released its 2021 Lifestyle Survey - How We’re Doing uncovering the changes to how Kiwis are thinking, feeling, and planning post the Covid-19 crisis and as New Zealand
charts its pandemic recovery. This is the first of NZME’s TellME Research Series.
Overall Kiwis are feeling lucky and positive about the year ahead, saving more money, bulk buying groceries and
consuming more digital media.
“So much has changed since March 2020 that both global and local consumer behaviour insights that predated the pandemic
aren't necessarily relevant,” said NZME Head of Research and Insights – Business, Terri Patrickson.
“We talked to New Zealanders in February and March of this year about how we are getting on, and what we found is that
whilst the pandemic changed us, it has also revealed a shell of resilience in Kiwis,” said Patrickson.
A snapshot of the new survey NZME revealed today includes:Nine out of ten New Zealanders are feeling lucky compared to others around the world41% of New Zealanders are working from home in some capacity during the week49% of New Zealanders are not planning overseas travel in the next yearOver a third are exercising outdoors more than they were a year agoOver a third of New Zealanders are saving more money than they used to
“We’ve all had a sense of how life has changed since the pandemic hit the globe at the beginning of last year. Our
survey replaces anecdotes with hard data on just what’s going on in Kiwis’ lives, how we’re shopping, what we are
buying, what we are doing with our downtime, how we’re working, keeping fit and our travel plans,” said NZME Chief
Revenue Officer Paul Hancox.
Head of Research and Insights – Commercial, Judy Humphris said “The 2021 Lifestyle Survey - How We’re Doing is brilliant for NZME’s commercial partners with data focused deep dives into customer demographics and geographic
break outs as well”.
“We’re looking forward to exploring the data with key commercial partners to assist them with navigating a post-Covid
world,” said Humphris.
Managing Editor Shayne Currie said the survey is an excellent resource for news and content teams across NZME with
survey insights adding credible context to changes in New Zealanders’ behaviour.
“We’re continually examining the impacts that Covid-19 is having on New Zealanders and the Kiwi way of life. NZME’s 2021
Lifestyle Survey – How We’re Doing shines a light on how Kiwis are actually getting on and provides an additional
springboard into a wide range of stories whether it’s about family finances, concerns about job security, spending
habits or travel plans,” said Currie.
Download the 2021 Lifestyle Survey snapshot here - How We're Doing