Staying at Level 2.5 for at least another 10 days, represents a loss of around $1m of spending per day and crippling
news as some businesses face an uncertain future and the hard-won vibrancy of the city centre is further challenged.
With the further delay in getting to Level 1, Heart of the City, the city centre business association is putting out
another call for a co-ordinated response to supporting the city centre’s recovery, to include targeted support for
sectors most impacted and initiatives to boost demand.
Immediate actions could include stimulatory initiatives such as the Restaurant Associations’ proposed Dine In campaign,
effective support for negotiating serious rental issues, investment to support city centre recovery and encouraging the
return to work for example by continuing public transport incentives.
“Whilst we appreciate the challenges with balancing the health situation and ongoing cases, the ongoing economic impact
for the city centre is significant and seriously impacted businesses can’t be left to simply go it alone. With the wage
subsidy coming to an end and customers simply not here in sufficient numbers because of border closures, studying and
working from home, quick and coordinated action is needed.” says Viv Beck, Chief Executive Heart of the City.
“Ongoing subsidies are not sustainable but we can’t let sectors fall over without exploring alternative means of
supporting them – other countries have offered a range of one-off schemes and for a longer period to provide more
certainty and to support businesses that are most impacted by ‘stay at home’ restrictions. Some seem to have a greater
understanding of the shock this perfect storm of closing the majority of customers off has on city centres.”
In addition to stimulatory opportunities to grow spend such as Restaurant Month, which Heart of the City has extended to
the end of September, and domestic marketing campaigns, a strategic approach to the city centre (which delivers 20% of
Auckland’s GDP) that is developed in a co-ordinated way with central and local government and business, is needed.
“There needs to be a clear and sustainable plan to enable economic recovery that gives business confidence of how we
will move forward from here. There is work underway but it must be fast tracked. We are asking local government and
central government to work with us to make this happen with urgency.”