The release of a series of videos promoting Northland’s stunning natural beauty, adventure opportunities and Māori
culture will provide inspiration to Auckland’s youth and tertiary students to explore the winterless north in the wake
Jo Lees, Project Manager of Study Northland, said Northland’s proximity to Auckland makes it an attractive destination
“We have so much to offer students living in Auckland – from white, sandy beaches to giant kauri trees, to sea-based
adventure activities and monster scooters – and, of course, it’s only a two-hour drive away.”
The video series, Project Raki, was filmed during October last year in several Northland locations and is the first
joint-partnership between Study Northland – part of the Northland Inc Business, Innovation and Growth team – and Study
Auckland, the international education arm of Auckland Tourism, Events and Economic Development (ATEED).
A Memorandum of Understanding was signed in September last year between the two economic development agencies to promote
student tourism between the two regions.
“There are approximately 15,000 international tertiary students still in Auckland, looking for looking for unique and
authentic experiences out of the city,” said Ms Lees.
“We are the perfect destination for a weekend away, when visitors can discover our stunning scenery or just enjoy the
slower pace and the friendly faces.”
A production crew followed three international student ambassadors from Auckland and Northland as they explored the
region. Along the way, the students participated in a range of activities on both land and sea, from sandboarding at
Ocean Beach, to exploring the kauri boardwalk at AH Reed Park, Whangārei, touring the hives at Tahi Honey in Pataua
North, and kayaking, snorkelling and fishing from Rock the Boat in the Bay of Islands.
It was while they were filming at Waewaetorea Island that the students were approached by a pod of dolphins that swam
under and around the kayaks for more than an hour. “It was a magical experience,” said Ms Lees.
The videos are narrated by the students, giving the footage a “fresh and youthful perspective”. Each video also includes
the story of the Northland businesses that were featured.
“We have created a few suggested weekend road-trip itineraries for students wanting an easy way to experience some of
the activities and places featured in the videos. These youth orientated local itineraries, will help to build on the
momentum,” Ms Lees added.
Study Northland works with schools and tertiary institutions by helping to promote Northland domestically and
internationally as a study destination.
Henry Matthews, ATEED’s Head of International Education, said the partnership between to two entities encourages
students to explore their ‘extended’ backyards.
“This is a partnership that enhances both of our regions, and I’m excited to see the release of the first campaign of
this relationship. Project Raki really showcases the wonderful activities and beautiful areas that Northland has to