INDEPENDENT NEWS

WellingtonNZ launches new digital story-telling website

Published: Wed 4 Dec 2019 12:24 PM
4 December 2019
WellingtonNZ launches new digital story-telling website
WellingtonNZ is taking telling the Wellington region’s story to the next level, launching a new-look website this week.
The new WellingtonNZ.com combines the best visual and written story-telling content from the region, with navigation technology which suggests further relevant content to users the more they use and travel around the site.
The website, which went live this week, is believed to be the first official destination website in the world to use this model.
WellingtonNZ General Manager, Anna Calver, says the way people are using websites has changed dramatically compared to when WellingtonNZ.com was first launched more than a decade ago.
“When WellingtonNZ.com was first developed, it was a directory on where to stay, visit, eat, drink, shop, study, do business and live in Wellington. You could even book your accommodation on the site.
“Since then Google has become more dominant, most local businesses now have their own websites and there has been a huge increase in travel and media sites offering similar information to what we were offering.
“So rather than compete with what others are doing, we’ve created a website that tells stories about Wellington’s best bits. It’s about showcasing the real Wellington, the people, and the place that we all call home - creating great content that people will engage with and share.”
“We want to inspire people to have a Wellington experience, whether that be to visit, study, film, meet or do business. And we want to encourage locals to try a new restaurant, get on a trail, attend an event, and just re-fall in love with their region.”
Wellington Experience design agency DNA Technical Director, John Milmine, says they designed the site with the intention of making it easier for users to explore the site and have something new to read or look at each time they visited.
“The old site was huge, but quite siloed. Our team has been focussed on building a site that creates a view of Wellington which is relevant to each individual user.
“The site can automatically create pages for specific interests and has powerful filtering that both connects and spans the site.”
“While our team has been focussed on the UX, design and development, the WellingtonNZ team have made massive improvements to the content on the site, the quality of the imagery and the introduction of atmospheric video brings the site to life.
“We’re really proud of the outcome and we’re excited for the potential of what we’ve built together. We’re looking forward to seeing it deliver value to every user, which in turn drives value for the region.”
While the main launch is through WellingtonNZ.com, this content and user navigation model is being rolled out over all nine websites managed through WellingtonNZ.
endds

Next in New Zealand politics

Health staff to meet China flights as precautionary measure
By: New Zealand Government
More people getting into work
By: New Zealand Government
Boost in Whānau Ora funding to keep changing lives
By: New Zealand Government
Kaikōura $10.88 million boost in tourism & business
By: New Zealand Government
Plans to protect the future of whitebaiting announced
By: New Zealand Government
New resource for schools on climate change
By: New Zealand Government
Regulations pave way for quality medicinal cannabis
By: New Zealand Government
What the Govt should be doing with coronavirus
By: New Zealand National Party
Government needs to front up on coronavirus
By: New Zealand National Party
Clark must explain why flights from China continue to arrive
By: ACT New Zealand
Protect Our People From 2019-nCoV
By: New Conservative
Science Deadline - This Week in Sci-Tech
By: Science Media Centre
Novel coronavirus detected in China –Expert Reaction
By: Science Media Centre
China Virus Kills 25 and Spreads Internationally
By: Richard S. Ehrlich
Coronavirus: ‘An emergency in China, but not yet global
By: United Nations
View as: DESKTOP | MOBILEWe're in BETA! Send Feedback © Scoop Media