Tough looking men (and women) on motorcycles are on a week-long tour promoting Healthy Masculinity as part of White
Ribbon’s Challenge the #Unspoken Rules campaign.
South Island Ride leader Ken Mahon says if boys aren’t encouraged to show emotions such as sadness and anger in healthy
ways, it can lead to bottling up of emotions, mental health challenges, aggression, and violence.
Ken says these #unspoken rules such as ‘boys don’t cry’ have a negative impact on our young men.
“It puts real pressure on boys to behave in certain ways. They suppress their emotions and their individuality and this
can have a real effect on their mental health. It begins to create unhealthy attitudes that can affect how they treat
The South Island Ride is now in its ninth year, having started in 2011. Each year the riders send out a registration of
interest to communities and build the ride around those towns that are keen to have them visit and promote their
“This is my first year as the Ride Leader so I’m really chuffed about that,” says Ken. “We have a great team of riders
with a range of skills. Some are great at talking to students, some can play the guitar and so far they’re all very
Ken says the key thing is that they are caring people who want to help reduce the terrible rates of violence in our
communities. “When 41% of a front line officer’s time is spent dealing with family violence, you know we have a serious
“This is the first year we are talking about the myths that we pass down to our children. The men I’ve talked to all
responded to these messages. They’ve all heard these #Unspoken Rules and experienced the negative impacts that occur
when you believe you shouldn’t cry, or that you have to toughen up or be the man.”
Ken says the message is to let both adults and our young men know, that being a man is about so much more than being
tough. It’s about being kind, empathetic and being confident in who you are, not feeling the pressure to be an outdated
The riders attend a range of events each year from marches, community days, school visits, talks at Corrections, and
this year the riders even get to meet the Prince of Wales and Duchess of Cornwall who has a particular interest in