The Bay Loves Tennis Brand Launches to Promote Open Days Throughout the Region
TAURANGA, Thursday 29th August 2019: A new online brand has been created to promote the synchronised Open Days of eight tennis clubs across the Western Bay
on Saturday September 7th.
The Bay Loves Tennis Facebook page will encourage tennis players from across the region to visit a nearby club, have a hit, enjoy a BBQ and
meet some new people.
Jody Robertson of Western Bay Tennis says recent national research showed that people belong to tennis clubs because of
the fun factor - so they wanted a brand to capture this feeling.*
The brand and campaign for the Open Days in the Western Bay are being run by local agency Whare PR, who are sponsoring
the publicity.
“Fun is a great antidote to the stresses of the modern world and tennis clubs are hugely social, across all age groups.
There are so many opportunities to meet new people and lots of scheduled programmes throughout the week such as Cardio
Tennis, Business House, Mid-Week Ladies, Junior Tennis and Interclub that people can join.”
“Getting fit and staying healthy is the next reason why people are joining clubs, followed by wanting to play
competitively,” says Robertson
The Western Bay has a reputation for being competitive at a national level with eight juniors ranked in the Top 20
nationally and several overseas on tennis scholarships. At the last Senior National Individual Championships in January,
well over a dozen players reached finals and semi-finals in their respective age groups.
The clubs are professionally organised and have great facilities, and the research showed that members perceive high
value from being in a club.
Robertson says with burgeoning population growth in the region, the Open Days will offer new families and people to the
region the chance to experience the clubs for free.
Western Bay Clubs Participating on Saturday September 7th Include:
Omokoroa Tennis Club (Open Day held on 14th Sep, 12-2pm)
ends