Primary Industries and Regional Innovation Collaborative (PIRIC) formed to help enable digital transformation of New
Zealand’s primary industries and support sustainable, inclusive, regional social and economic development.
New Plymouth, New Zealand, 10 May 2019 – Microsoft
, The Collaborative Studio
, Massey University
and The Factory
have today announced an initiative to accelerate the adoption of digital technologies and enable more collaborative
innovation across New Zealand’s regions and primary industries.
Speaking to Government and private sector leaders at the Just Transition Summit in Taranaki, Russell Craig, National
Technology Officer for Microsoft New Zealand, talked about how digital technologies can help New Zealand’s shift to a
low carbon economy, and announced the Primary Industries and Regional Innovation Collaborative (PIRIC). Grounded in the United Nations Sustainable Development Goals
, PIRIC’s vision is toenable and drive digital transformation of New Zealand’s primary industries, support sustainable
and inclusive social and economic growth in regional New Zealand, and improve protection of the environment.
“New Zealand, like the rest of the world, is facing an era of profoundly disruptive environmental, social and economic
change. New technologies, including digital, are a big part of what is driving these changes. As well as creating new
challenges they open exciting, innovative, new opportunities for New Zealand,” said Craig.
“PIRIC members are interested in how these opportunities can be realised in our regions. New Zealand depends on its
primary industries not just for their contribution to the economy but also as a foundation of our regional and rural
communities. In turn, the success of our primary industries depends on the wellbeing of these communities. Digital
technologies are integral to creating a successful future in our regions, and PIRIC members’ simple question is how, in
this context, can we use technology for good?”
New Zealand’s primary industries are facing challenges related to adopting emerging digital and biological technologies,
changing consumer tastes such as rapidly increasing demand for plantbased proteins, changes to the international trading
environment and rising environmental concerns. More highly skilled, highvalue activities are critical to making our
regions more resilient in the face of these changes. However, many of New Zealand’s regional economies and communities
currently lack the necessary skills, resources and/or coordination capabilities required to support the smart use of
digital technologies in their regional primary sector ecosystems.
“No one can successfully address the wide-ranging issues we face alone. As well as wanting to see technology harnessed
better, we believe collaboration is essential if we want to innovate better and ensure our regional economies and
communities thrive in the years ahead. This is where PIRIC can help,” Craig said.
PIRIC’s founding members are drawn from across the technology, innovation and primary sectors. PIRIC has also recently
welcomed the Aware Group
as its first “ordinary member”. Together, their interest is in bringing their collective expertise and capabilities
into play in the regions to help address these challenges in a novel way. New Zealand is already fortunate to have many
organisations and national and regional initiatives focusing on these important questions. PIRIC aims to augment, not
compete, with them.
“We need to take an experimental approach to find new ways of working that add to what we are already doing, rather than
displacing or duplicating existing efforts,” said The Collaborative Studio’s Malcolm Fraser.
“We’re focused on contributing our international development and collaborative innovation expertise, gained from working
in more than 30 countries, to help strengthen the innovation ecosystem here in New Zealand. One element of PIRIC’s
vision involves enabling emergence of a thriving national network of “collaborative innovation labs” - each tailored to
distinctive regional characteristics and capabilities, with a common focus on enabling a more collaborative approach to
innovation,” said Fraser. “Collaboration is easy to talk about, but our experience is that it is harder to do. There are
patterns and practices that are proven to successfully enable collaborative innovation, and PIRIC is an ideal vehicle
for us to share these in the regions.”
An early example is the Rural Innovation Lab
(RIL) pilot project, developed by Manawatū and Whanganui stakeholders, including local farmers and growers, with
support from PIRIC members and the Primary Growth Fund. Launched in February 2019, it is enabling local farmers and
growers to share their challenges and knowledge and affording them better access to the latest technologies and
collaborative innovation techniques. The goal is to find new ways to improve productivity, reduce environmental impacts,
and develop the new skills that the agricultural workforce will need.
PIRIC members expect the experience gained through the RIL pilot will help inform proliferation of a network of
collaborative labs around New Zealand. Each will be locally governed, responding to distinctive local economic activity
and social circumstances and needs. PIRIC sees the potential for labs focused on such things as forestry, fisheries,
horticulture, water and other environmental resources, energy, transport, workforce development and social innovation.
Each should be an open, inclusive, focal point bringing people and organisations together to develop their future
opportunities. Discussions about lab opportunities are underway in Taranaki and the Hawkes Bay.
“We are positioning PIRIC as a grand experiment – nothing ventured, nothing gained. Helping bring New Zealand’s primary
producers, regional communities and the technology sector together to co-create smarter and more sustainable businesses
and communities can help the whole country win,” said Russell Craig.
“To understand how PIRIC works it is best to think of a club. By design it is open, and not allowed to accumulate any
resources of its own. Its only merit will be in what it enables. Anyone who shares in PIRIC’s vision, mission and goals
is invited to consider becoming part of what we’re doing. More information can be found on PIRIC’s website at www.piric.org