Christchurch is wrapping up a bump
er summer of events as the city continues to prove itself an ideal event host city.
Close to a dozen events brought to the city with help from ChristchurchNZ pumped an estimated $15 million into the local
economy, between August 2018 and February 2019.
Event visitors during that period also generated an estimated 70,000 visitor nights at local accommodation providers.
Events fit squarely within ChristchurchNZ’s brief of making Christchurch a prosperous city and an appealing place to
live and visit.
In February, global music icon Phil Collins played to 25,000 people at Christchurch Stadium, an event in part sponsored
by ChristchurchNZ. Post-event data confirmed visitor spend during this event alone at $5.8m.
Anecdotal reviews from hospitality and retail providers suggest they highly valued the increased foot traffic and trade,
and noticed a spike in CBD activity.
The hugely popular BlackClash match at Hagley Oval, pitting rugby and cricket stars against each other in a T20 style of
cricket, was another win for ChristchurchNZ and the city.
Visitor spend associated with the match topped an estimated $800k, and it generated close to 4000 visitor nights. In
addition, the match was broadcast live on TVNZ to an audience of over one million Kiwis.
“Events are also a great way to engage with our community, attract visitors, stimulate economic activity and raise our
city’s profile both in New Zealand and around the world,” said Karena Finnie, ChristchurchNZ Head of Major and Business
Events.
With the Christchurch Town Hall now open, and Te Pae convention centre opening next year, Christchurch is solidifying
its place as a reliable host city.
“As a re-emerging player in the global events market, Christchurch has huge potential,” Finnie said.
ChristchurchNZ launches its Major Events Fund on 12 March, looking to further bolster the economic impact events have on
the city.
The aim of the contestable Major Events Fund is to attract event organisers to Christchurch, leveraging our landscape,
both built and natural, as an ideal location to host events.
“The fund is a key programme through which ChristchurchNZ will invest in events on behalf of the city, and plays a vital
role in defining Christchurch as a destination,” Finnie said.
Applications to the fund are open until 7 April. Successful applicants will meet the Major Events Fund criteria, which
includes the promotion of Christchurch to national and international audiences, visitor expenditure, and an increase in
visitor nights. For more information on these guidelines and the application process, visit www.christchurchnz.org.nz