Central city motel site on Cameron Road ready for large scale redevelopment
A prominent and substantial city block of land in Tauranga’s central business district has been placed on the market for
sale – with the property cited as being ripe for a mixed-use redevelopment that could include retail, office, apartments
or a hotel tower.
The property fronting Cameron Road and bordered by Harington Street, Durham Street and Hamilton Street sits directly
opposite Tauranga Domain which contains a plethora of sporting and recreational amenities.
The site currently sustains the Durham Motor Inn Tauranga which has a management lease expiring in July this year.
Additionally, the rectangular-shaped landholding contains a separate 148 square metre commercial building – previously
occupied by a specialist recruitment and labour hire agency.
The 2755 square metre freehold property is zoned city centre under Tauranga City Council’s district plan. The
classification allows for any new building stock to be constructed up to 49 metres high above the Moturiki Datum.
The property is being marketed for sale by international tender through Bayleys Tauranga, with tenders closing on April
5. Bayleys Tauranga salespeople
Brendon Bradley and Lynn Bradley said the location’s city centre zoning allowed for numerous development opportunities,
while the existing commercial premises would deliver holding income over any intervening period.
Brendon Bradley said there was also the option of either continuing the Durham’s motel operations long-term as a
business investment, or alternatively offering a new short to mid-term management contract to an experienced
accommodation operator while plans were drawn up for any new structure on site and acquiring the necessary council
building consents.
“Under the city centre planning configuration, there are the options of developing an apartment block purely for
owner/occupier residency, the establishment of an apartment-style hotel tower with some owner/occupancy of units and
others leased back to a hotel management pool, or for the construction of a conventional four-five-star hotel which
could also include retail and office floor options in the designs,” Brendon Bradley said.
“The template for a leaseback unit entity already exists with the neighbouring Kingsview apartment block directly over
the road on Durham Street - which features a mix of owner/occupier tenants and a number of units operated under the
Quest on Durham hotel brand as serviced apartments.
“Tauranga’s commercial property sector has been mooting city-fringe hotel sites for a number of years now, and the
demand is still there for a nationally-branded four – five-star hotel operator to set up in Tauranga.
“It’s also not beyond the realms of possibility that a retirement village operator
could build a boutique central city high-end assisted-living retirement complex on the site given the popularity of
Tauranga and the Bay of Plenty for retirees.”
“Alternatively, from a residential dwelling perspective, the proposed Craigs Investment Tower redevelopment at 2
Devonport Road, and the Farmers redevelopment on the corner of Devonport Road and Elizabeth Street, which both include
apartment living. So central-city living is definitely coming of age in Tauranga CBD,” Brendon Bradley said.
Lynn Bradley said the southern end of Durham Street was set to form a vibrant part of the city - with education at its
core and including an estimated $6 million streetscape upgrade.
“This property being marketed for sale may provide an opportunity to capitalise on this educational sector growth with
potential for student accommodation and related facilities in the future.”
She said that under its current use format, the Durham Motor Inn Tauranga operations were accessed from 60 Harington
Street. However, given the four road frontages this location provides any large-scale development of the freehold block
could open up additional new vehicular access points from Durham Street, Hamilton Street or Cameron Road.
Durham Motor Inn Tauranga is configured into 20 spacious self-contained studio and one-bedroom units and has been
operating in the commercial accommodation sector for 25 years.
In addition, the now vacant commercial space on the corner of Hamilton Street and Cameron Road has also been generating
an independent annual rental revenue stream, Lynn Bradley said.
“Tauranga City Council has been highly proactive in encouraging investment in the city centre, and now has a credible
track record of working with building architects and developers to ensure that vibrancy is both planned for and brought
to fruition.”
The site is within close proximity to the ‘Heart of the City’ redevelopment programme which includes a new civic
administration building and surrounding open space.
“The opportunities for the Harington Street site are totally complimentary with that pro-active economic development
philosophy to attract both investment, and ultimately people into the heart of the Bay,” Lynn Bradley said.
Astute investors and developers will most certainly recognise the strong attributes this prime property presents with
the opportunity to reap the rewards of the current and proposed CBD redevelopment that is revitalizing the Tauranga City
Centre. Seldom does a commercial block of this calibre come to the Tauranga market in such a superb location, she said.