Wanaka, New Zealand (Wednesday February 21, 2018) Wanaka is the latest destination to feature in Neat Places, a unique nationwide guide that includes a website, app and
printed city guides.
The pocket-sized guides and accompanying online content will give visitors access to a select list of local restaurants,
cafes, shops and services.
With the growing demand globally for food and wine as part of the travel experience, Lake Wanaka Tourism identified an
opportunity to increase the focus on great food and artisan stories, to help achieve long-term strategies that focus on
increasing length of stay, value and visitor spend.
Lake Wanaka Tourism’s General Manager James Helmore said, with multiple cafes, award winning restaurants, artisan
producers and boutique venues, the depth and breadth of product in this space continues to grow, along with a growing
confidence for businesses to open and expand.
“With the search for authenticity driving consumer behaviour, food and culture have become a leading hook for travel and
is a fantastic platform for us to tell the Wanaka story.
Since we began campaign work in this space we have seen a massive increase of 188% in visits to our food and wine
related pages. Neat Places is a beautifully produced informative guide, that complements our online work and brand
extremely well.”
Neat Places Business Manager Johnny Gibson says, we're so excited to be working with Lake Wanaka Tourism on the release
of Neat Places Wanaka across our brand new website, printed pocket guide and smart phone app.
“Wanaka is such an exciting and unique destination within New Zealand, and it's been a real treat forging a long- term
relationship with business owners and Lake Wanaka Tourism to uncover the hidden gems for all to enjoy.”
See the online version here with guide books available from Neat Place distribution points in Wanaka and throughout New Zealand.
ENDS