Prep your boat, check your gear, know the rules
17 October 2017
With the long weekend just around the corner, boaties are being urged to prep their boat, check their gear and know the
rules before hitting the water this season. With motorised vessels often being stored over the colder months, its hoped
this reminder will reduce the number of calls received around this time of year for broken down boats.
“Safer Boating Week is traditionally the week before Labour Day weekend, which is when many boaties start getting back
on the water. The prep, check, know message is a simple message but an important one,” says Bay of Plenty Harbourmaster
Peter Buell.
“Making sure you are up to speed with the rules is especially relevant with the recent changes to the Navigation Safety
Bylaw. For example boaties now have to wear lifejackets unless the skipper has assessed the conditions and advised it’s
safe to remove their lifejacket and powered vessels over 4m must be named,” says Mr Buell.
The annual prep, check, know checklist includes:
Prep your boat - service the engine, check and change the fuel, check the battery, and generally give the boat a good
once over.
Check your gear - make sure your lifejackets are still fit for purpose and you have enough, service any inflatable
lifejackets and ensure you have two reliable forms of communication equipment.
Know the rules - ensure you know the rules of the road on the water, and make sure you understand what the requirements
are in your area.
The total number of recreational vessels owned in New Zealand is currently estimated to be about 960,000, with more than
half of these being kayaks/canoes and power boats less than 6 metres in length.
Emirates has launched a US$15 million campaign to inspire travel and promote the airline’s extensive network of global
destinations including its home and hub, Dubai.
The campaign is backed by the iconic soundtrack “Don’t stop me now” by British rock band Queen, which was found in a
scientific study to be the most uplifting or “feel-good” tune on the UK charts in the past 50 years. The ad spot
utilises clever camera work that seamlessly transitions between key destinations and Emirates’ onboard features,
reminiscent of a visual storytelling style that show “a picture within a picture”.
The ad culminates in Dubai, with a soundbite on how Emirates connects the world via Dubai. Emirates flies A380s daily
from Auckland and Christchurch to Dubai with connections to 39 destinations in Europe, 22 in Africa and 16 in the Middle
East.
Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand, said:
“Emirates and Dubai have always been inextricably linked. Each day, Emirates operates more than 500 flights that connect
Dubai to the world, and the world through Dubai. Since day one, Emirates has proudly and actively promoted our hub.
Dubai offers a great experience at our world-class airport, and the city has become a top global destination because it
continually invests to bring new attractions and supporting infrastructure for international visitors.”
He added: “At Emirates we believe that people, regardless of their backgrounds, have a strong desire to travel and
experience the world for themselves. They want to be inspired, to discover, and to have fun. That is why we chose to use
the Queen soundtrack, and a creative approach that was uplifting and energetic, to remind people of the excitement of
travel.”
The campaign will run in key markets around the world starting from 15 October. It was conceptualised and scripted
in-house and shot by award winning director Vaughan Arnell. The “no-cuts” continuous camera transitions were supported
by cutting-edge CGI (computer generated imagery) work from MPC in London, the studio responsible for the Oscar winning
SFX (special effects) work for the Jungle Book.
Emirates is the world’s largest international airline, connecting over 150 destinations in 84 countries to - and through
- its Dubai hub. Since its launch in 1985, the airline has continually earned industry accolades and customer acclaim
for its high quality service, industry-leading comforts on board and on the ground. It was recently named Best Airline
in the World at the TripAdvisor Travelers’ Choice® Awards, and World's Best Inflight Entertainment award for a record
13th year at the Skytrax World Airline Awards 2017.
ends