Hospitality and services mainstay of Hawke’s Bay CBDs
With the growing trend of online retailing and large format retail, Hawke’s Bay’s central business districts are
increasingly relying on hospitality and service providers to draw customers and maintain vibrancy.
From its twice-yearly retail occupancy survey, property advisors and valuation firm, Logan Stone believes that tailored
retail environments with strong elements of cafes, restaurants and the likes of banks, telecommunications providers,
hairdressers and other services, was essential.
“People are shopping online more and more, and the large format retailers are utilising economic efficiencies and
operate with lower margins, so it is continuing to make it a challenge for centrally-based retailers,” says Frank
Spencer, Logan Stone director, who has been overseeing the survey for the past 14 years.
“Contemporary retail is all about convenience, with people now quite confident and willing to travel to shop, or
purchase online to meet every day retail needs. However, coming into the central business district to eat or socialise
or get their service needs met, is a major drawcard in the current environment.”
In Taradale and Havelock North, the service and hospitality sectors account for over half of the retail occupants (53
percent and 59 percent respectively). In Napier, these sectors equate to 34 percent, while in Hastings the breakdown
shows 40 percent.
Mr Spencer noted that in three of the four retail core areas, occupancy rates are at the highest levels for several
years and believes this was due to the economic surge Hawke’s Bay is enjoying at present.
Havelock North has the highest occupancy at 98 percent (its highest since August 2012), with Taradale at 94 percent
(highest since August 2015). Napier has seen the largest increase over the past twelve months, sitting at 93.5 percent,
and is at its highest level since February 2012.
Hastings retail core has seen occupancy trend downwards since its peak of 97 percent in February 2011, now sitting at 83
percent. However, Mr Spencer suggests this is beginning to slow.
He says that once completed, the new developments and refurbishments within Napier’s city retail core will likely
attract national tenants and increase the retailing capacity within the area. He suggests that Napier’s occupancy rates
are likely to remain steady for the next six months.
In Hastings, the current redevelopments will also attract tenants but these were likely be a high number of short-term
lease arrangements resulting in ongoing changing tenants, he said.
Mr Spencer expects demand in Havelock North to remain strong with the Village Exchange development nearing full
occupancy at the ground level. Taradale’s high percentage of hospitality outlets means it relies significantly on
consumer discretionary spending to remain vibrant.
ENDS