Free snow play key to mountain fun
MT RUAPEHU June 19 2017: Mt Ruapehu ski fields' operator Ruapehu Alpine Lifts (RAL) has listened to public feedback and
now Turoa snow lovers will have access to a free sledding and snow play area at the bottom of the Alpine Meadow.
RAL CEO Ross Copland says, "This, and the additional area within Happy Valley, came about after engagement with
concerned locals over the past few weeks – we listened to the issues raised and have worked with our team on a
solution."
Whakapapa has extensive opportunities for kiwis to experience their first taste of snow the old fashioned way from Meads
Wall - which operated as a learner ski and sledding area in its own right for many decades - through to the free snow
play area created within Happy Valley.
"One of RAL's key aims is to encourage skiiers of all abilities to the ski fields to experience snow, especially
families and everyone will continue to enjoy free snow play and sledding in designated areas at both Whakapapa and
Turoa," Ross says.
"We're also reviewing our pricing structure in response to public feedback. It's a fine balance between recouping the
huge investment we've put into new facilities at Happy Valley to create a better snow experience, and the translation
into a subsequent cost for users."
Happy Valley is blanketed in substantial snow early this year thanks to RAL's new snow making machines, with covered
carpet lifts and a refurbished Happy Valley Bistro all adding to the experience.
"As an organisation which just hosted a free public sledding event on the shores of Lake Taupo, gave away 2000 Day
Passes to tertiary students, 100 Night Skiing passes to a local primary school and hundreds of additional season passes,
day passes and discount vouchers to various community groups, we take feedback of this sort very seriously – our
reputation as a community focused organisation is hugely important to us," Ross says.
"Safety of visitors to the mountain is a top priority, which is why we have designated snow play areas to help avoid
injuries."
According to Turoa Ski Patrol the Alpine Meadow attracts the highest number of injuries of any area on the Turoa ski
field. There were 71 injuries in 2015 with 46 percent of these occurring to sledders and bystanders due to collisions.
The public has welcomed the new look Happy Valley with a record number of more than 2,700 people heading up the mountain
for Happy Valley's Opening weekend on June 3 & 4.
ENDS