MEDIA RELEASE
Thursday, 24th November 2016
Destination Wairarapa Releases New Visitor Guide Ahead of Busy Summer
Visitors travelling to the Wairarapa this summer will have a new visitor guide to inspire them as well as a bumper
season of events to encourage them to stay longer in the region.
Destination Wairarapa, the regional tourism organisation, released its 2017 Official Wairarapa Visitor Guide earlier
this month with the organisation’s marketing manager Barb Hyde saying it incorporates the much-in-demand Wairarapa Wine
Trail map.
“Our 2017 visitor guide provides concise, useful information about the region’s unique attractions, activities and
accommodation. It also includes the Wairarapa Wine Trail map, which is full A3 size giving easy reference to visitors
wishing to experience the region’s boutique vineyards,” says Ms Hyde.
Like previous years Destination Wairarapa will print 85,000 of the visitor guides and distribute them through the 80
i-SITE Visitor Information Centre’s throughout New Zealand, throughout select nation-wide brochure stands and cafes and
via rental car and campervan offices, Wellington airport and on the ferries.
The guide has been released ahead of what is predicted to be a busy summer. Credit card data shows that last summer,
Wairarapa had the highest spend ever and indications are that this summer will surpass that.
Ms Hyde says with a bumper summer events calendar about to kick in coupled with the traditional “high season” for
tourists, the Wairarapa is prepared to welcome guests. On top of the regular events calendar, significant events include
January’s Wairarapa Country Music Festival which will see the Topp Twins headlining, the UCI 2.2 New Zealand Cycle
Classic and the biennial Wings Over Wairarapa Air Festival.
In addition Destination Wairarapa is preparing to launch a campaign targeting Auckland visitors. More details of this
will be announced in coming weeks.
ENDS