Unleash your creative potential with Redefine!
Redefine is a national event held in Hawke’s Bay, it’s a competition for all ages. Simply purchase any item from a
recognised charity shop and repurpose it into something new, fresh and ultimately unrecognisable from what it was
before!
There are six fun categories to enter before 31 July 2016, with great cash prizes up for grabs. All entries will be
displayed and judged at the main Redefine event on 20 August at the Havelock North Function Centre in Hawke’s Bay. It
will be the highlight of a great weekend in the sunny Hawke’s Bay and even if entering is not your thing, Redefine
offers an enjoyable day of pop-up charity shopping, learning through creative demonstrations, workshops, and children’s
activities. It goes without saying that keen charity shoppers and crafters alike will be in their element!
Our 2015 overall winner, Carla Allen – who repurposed a very ordinary chest of drawers into what can only be described
as a creative masterpiece – encourages people of all ages to take part. “The Redefine event was visually stimulating –
seeing all the various pop-up shops, as well as everyone's creations,” Carla says. “I loved the creative process
involved in the entry – especially giving new life to pre-loved items. It was great to have won last year. I was a bit
overwhelmed by the unexpected success of my entry!”
Shirley Collins, PSEC’s Fundraising, Communication and Marketing Manager says, “Being mindful of waste and repurposing
‘pre-loved’ items – as opposed to buying new all the time – is a strong trend world-wide.
Redefine maximises on this trend by encouraging people to not only get creative, but support charity shops at the same
time.” Shirley adds, “It is estimated that the New Zealand market has over 700 charity shops, with a net income of $100
million – an enormous contribution to the charity sector. If you manage an op shop get in touch to take part in this
great event too.”
“We had an entry come in this week from a little girl who entered the ‘Hat Trick’ category. Her mother included a note
that said although it had taken her daughter a good few weeks to complete, she had loved every minute of it, and it had
taught her new skills. It is wonderful to encourage creativity in children and adults alike – and takes them offline!
The results – at least judging by the quality of entries received last year – are well worth coming to have a look at on
20 August!”
Tickets are $10 each (gold coin donation for children under 15) and can be purchased online via redefine.net.nz, or on
the day, if still available.
All event and competition entry details can be found on Redefine.net.nz. ‘Like’ the Presbyterian Support East Coast
Facebook page for updates and creative inspiration for your entry!
The Redefine categories are:
• "Miniatures" – Let your design fit into a miniature world
• "Surprise Us" – Completely change item from its original purpose
• "Shabby Chic It" – Refurbish an interior item
• "Rework It" – Transform a piece of clothing
• "Animal Magic" – Collars, leads, beds and clothes the list is endless
• "Hat Trick" – Children create an astonishing hat (just for the kids – age categories 9 & under, and 10-14 years)
Entries to the Redefine competition close on 31 July 2016.
ends