Auckland’s young entrepreneurs praised for business ideas

Winners in second IDEAStarter youth entrepreneurship contest announced

Auckland’s young budding entrepreneurs have shown they have business ideas impressive enough to rival successful companies as part of the 2016 IDEAStarter youth entrepreneurship contest.

Six IDEAStarter winners were selected out of 137 entries and announced at an awards ceremony held at Auckland Tourism, Events and Economic Development (ATEED) last night (Tuesday, 17 May) and scheduled during Techweek AKL 2016.

The winning ideas all centered around technology – including an app which helps young people share their feelings through colours, a water meter in your pocket and an idea to attract more girls at school into Science, Technology, Engineering and Maths (STEM).

IDEAStarter is part of Youth Connections, supporting youth employment and enterprise in Auckland, which is primarily funded by the Tindall Foundation and Auckland Council.

The competition backs young entrepreneurs aged 15-24 years to turn their business ideas into action, whether they want to change the world or solve a problem in their own community.

IDEAStarter Judge Ken Brophy, Chief Enabler and Co-Founder of Joy Business Academy (JBA) describes the quality of thinking of young award winners as ‘outstanding’.

“Some of the up-front strategic positioning work was very impressive and more robust that some actual businesses I have worked with during my consulting past,” he says.

“The technology focused ideas presented could not only solve problems identified in New Zealand but also really pressing problems in countries globally, especially third world,” Ken Brophy says.

Patrick McVeigh, Auckland Tourism, Events & Economic Development (ATEED) General Manager Business, Innovation & Skills, says IDEAStarter enables a culture of innovation and entrepreneurship by nurturing talent and helping young people into sustainable career paths.

“Our IDEAStarter award winners have come up with compelling ideas which have been well presented and I look forward to following the progress of these young Auckland entrepreneurs,” he says.

IDEAStarter business mentors will work with award winners to help them develop their ideas further with a view to bringing them to market if feasible on further investigation.

IDEAStarter winners

Notes to editor

• IDEAStarter is one of a range of initiatives which are designed to achieve two major priorities for Auckland - to grow a culture of innovation and entrepreneurship, and enable talent.

• Entries can be submitted by individuals or as part of a team

• IDEAStarter is designed to complement the Lion Foundation Young Enterprise Scheme, which is delivered for mainly year 12 and 13 students across Auckland by ATEED. In that programme, student teams build foundation skills for business by forming their own YES businesses at the start of the school year.

• SafeDriver – a mobile application that provides audio alerts to drivers about what they need to look out for while driving as well a audio messages about upcoming hazards and high-risk areas

• Sentinel –a self sustaining system that allows rainwater tank owners to view the water level of their tank from their smartphone

• GirlBoss NZ – is a ‘for youth by youth’ organisation with a mission to inspure, empower and equip NZ girls to develop their Science, Technology, Engineering and Maths (STEM) leadership and tentrepreneurial skills to become the change makers of the future

• Fulcrum – an online platform aiming to solve the disconnect between textbooks, classroom learning, homework and tutorials utilising an optimised memory curve

• GreenLightGo – an app that allows people tos hare their feelings/state with their support network through a customisable traffic light spectrum e.g green for good, organise for watch out, red you need to call me/pick up I’m having a panic attack or not feeling good

• NoBS Ratings – an all encompassing social and ethical impact system for businesses. NoBS Ratings will assess and rate a business on their impact in 5 main areas 1. Environment 2. Labour 3. Fair Trade 4. Local Community Engagement 5. Pro-consumer behaviour

ENDS

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