Wednesday, 30th March 2016

Farmers’ flagship CBD store set to stage hair-razing launch

One of the country’s most high-profile retail store fronts will undergo a radical makeover on Thursday when it’s used to launch this year’s Shave for a Cure campaign.

The front window of Farmers’ flagship CBD store on the corner of Queen and Victoria Streets will be used as a live stage for the event with a host of well-known New Zealanders taking the place of store mannequins.

The actors, artists and media personalities will play the part of ‘celebrity hairdressers’ shaving the heads of people who have signed up for Leukaemia & Blood Cancer New Zealand’s (LBC) Shave for a Cure fundraiser.

Media and members of the public will be able to watch the ‘Shaves’ from outside the store window. Hilary Barry, Art Green, Kerry-Lee Dewing and Reuben Milner from Shortland Street and Alex Tarrant and Emma Fenton from Filthy Rich will be busy manning the clippers, creating a fantastic opportunity for fans to come along and meet some of New Zealand’s most well-known celebrities.

Farmers CEO Rod McDermott says handing over the prime store front was a powerful way for Farmers to support Shave for a Cure and to demonstrate solidarity with the six people diagnosed with a blood cancer every day.

“I think what the ‘Shave’ campaign represents is the opportunity for Farmers’ store teams and customers to come together at an event that’s very public and very open.”

LBC’s CEO Pru Etcheverry says the level of commitment shown by Farmers’ stores and so many celebrities is both inspiring and humbling.

“We are incredibly grateful to Farmers for committing so much support to Shave again this year and to all the celebrities for so generously giving up their time to support the campaign,” she says.

“Farmers huge national presence and involvement in the community helps us raise awareness of our work, so we in turn can help more New Zealanders.”

Farmers are major supporters of Shave for a Cure and are also holding 21 other shave events at selected Farmers stores across the country.
See the full list of participating stores here: www.shaveforacure.co.nz/Get+Involved/Farmers+Shaves.html

Shave for a Cure is LBC’s signature fundraising event. Shave Week runs from April 4th – 10th and will see hundreds of schools, businesses and individuals shave their heads to help the six New Zealanders diagnosed with a blood cancer every day.

The funds raised through Shave for a Cure enable Leukaemia & Blood Cancer New Zealand, who receive no Government funding, to support and advocate for patients and families living with blood cancers and blood conditions across the country. They also provide education programmes, information, raise awareness and fund research into better treatments and potential cures.

People can sign up to Shave for a Cure at shaveforeacure.co.nz.

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