“My Food Bag” Launches Gluten Free Option

One in seventy New Zealanders is estimated to have coeliac disease, a permanent intestinal reaction to dietary gluten. That’s around 60 to 70,000 people who can’t eat products containing wheat, barley, rye and oats.

In addition, many more Kiwis simply like to eat gluten-free. So now home food delivery service My Food Bag is launching a gluten-free option at the end of February.

My Gluten-Free Food Bag feeds a family of two adults and two or three children for five meals a week.

Recommendation by Coeliac New Zealand assures customers that the products supplied by My Food Bag have been through rigorous testing to guarantee they are free from gluten, and are safe for coeliacs to consume.

My Food Bag Group CEO, Cecilia Robinson, says the brand can’t wait to introduce the new gluten-free offering to foodies across the country.

“Since we founded My Food Bag, it has always been part of our plan to offer a bag that caters to this particular dietary requirement,” says Robinson.

“And after receiving thousands of requests for a gluten-free bag, we are now pleased to be offering this to our customers.”

Recipes in My Gluten-Free Bag include naked beef burgers with beetroot carrot salad and chunky chips, orange-crusted fish with roasted vegetables and orange-basil dressing, and spiced lamb with quinoa salad and chimichurri sauce.

Coeliac New Zealand General Manager Carl Sunderland says the organisation is right behind the launch of the My Gluten-Free Bag.

“We’re thrilled to work with My Food Bag on this product which provides high quality gluten-free meals to Kiwi families. Easy, affordable and healthy, the new bag will no doubt be very popular in gluten-free households throughout the country.”

My Food Bag is a home delivery service providing quality, free range ingredients together with healthy, seasonal recipes prepared by celebrity cook, Nadia Lim, and her Development Kitchen team.

Launched in Auckland in March 2013, My Food Bag expanded across the country in less than two years. The service is now available in 16 centres across Australia and New Zealand, with Taupo being the most recent city added to the brand’s delivery spots.
It was developed by 2013 EY Young Entrepreneur of the Year, Cecilia Robinson, together with Nadia Lim and prominent business leader, Theresa Gattung.

My Gluten Free Bag costs $179.00 and feeds a family of two adults and two or three children for five meals a week.

ENDS

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